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CMO Interview
HOW QUALCOMM IS UNLEASHING NEW CONSUMER EXPERIENCES
BY DIPALI BANKA
Cover Story
THE AI & ML PUSH FOR DIGITAL GROWTH
BY DIPALI BANKA
Interview
MEDIA COMPANIES ARE AT THE FOREFRONT OF DIGITAL TRANSFORMATION: KULMEET BAWA
BY DIPALI BANKA
Interview
MEDIA COMPANIES ARE AT THE FOREFRONT OF DIGITAL TRANSFORMATION: KULMEET BAWA
BY DIPALI BANKA
Spotlight
BARC: CAUGHT IN CROSSFIRE OR OVERHAUL DUE?
BY DIPALI BANKA
Spotlight
ADOBE: PARTNERING WITH MARKETERS IN THE NEW NORMAL
BY DIPALI BANKA
Spotlight
LEARNINGS ON BOUNCING BACK FROM REJECTION: AMBI PARAMESWARAN
BY DIPALI BANKA
Interview
THERE IS A STRONG IMPERATIVE FOR INNOVATION IN DIGITAL: AMITT SHARMA, VDO. AI
BY DIPALI BANKA
Talking Point
‘BOBBLE AI HAS SEEN A MAJOR BOOST IN THE PAST 3 MONTHS’
BY DIPALI BANKA
Spotlight
HDFC BANK LEADS BRANDZ TOP 75 RANKING FOR 7TH STRAIGHT YEAR
BY DIPALI BANKA

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83% VIEWERS PREFER WATCHING SPORTS ON TV OVER DIGITAL: RESEARCH

Viewers credit big screen experience, audio-visual quality, no distractions from notifications and watching matches with friends and family as the distinct motivations to watch sports on TV

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Belson Coutinho of Akasa Air speaks to Neeta Nair of IMPACT Magazine