E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
  • About
  • Team IMPACT
  • Contact us
  • Subscribe
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • TALKING POINT
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
    • E4M EVENTS CALENDAR
    • WEBINAR
    • IMPACT TOP 50 WOMEN 2022
    • IMPACT DIGITAL INFLUENCER AWARDS 2022
    • IPOY 2022
search
  1. Home
  2. Talking Point

CARVAAN IS THE PERFECT GIFT FOR FAMILY: NAVIN TALREJA

Navin Talreja, Founder, The Womb talks about the conceptualization of the Carvaan campaign and how it makes for an ideal gifting option, evoking memories and triggering nostalgia

BY IMPACT Staff
17th September 2018
CARVAAN IS THE PERFECT GIFT FOR FAMILY: NAVIN TALREJA
With the festive season round the corner, Navin Talreja, Founder, The Womb talks about the conceptualization of the Carvaan campaign and how it makes for an ideal gifting option for family members, evoking memories and triggering nostalgia…

ON THE CAMPAIGN CONCEPTUALIZATION: India is a collective country with many relationships playing an integral role in our daily lives. The idea of this campaign was to focus on the inner circle of relationships – dads, sisters, uncles and present Carvaan as an ideal gifting option.

ON PROMOTING CARVAAN AS A GIFTING OPTION: Despite the fact that India is a very large gifting market, gifting choices are very narrow and are usually restricted to clothes, accessories, and the like. In this context, Carvaan presents a unique gifting option, which is not just a physical product, but one which evokes nostalgia and takes people back in time. Moreover, it helps brings songs that were lost, back into the mainstream.

ON DIGITAL AMPLIFICATION OF THE CAMPAIGN: TV and Digital are the two lead mediums we are using, with a lot of social media engagement as well, between different relationships in the inner circle.

ON OTHER FACETS OF THE WOMB’S ASSOCIATION WITH CARVAAN: Our brief was to find new and interesting ways to monetize the music that Saregama owns. So along with campaigns, we engage with the company in the conceptualization and creation of new IPs.
  • TAGS :
  • Talking Point

RELATED STORY VIEW MORE

'LUCIFER CIRCUS WAS BORN OUT OF UNEMPLOYMENT'
’IT’S TIME TO DISRUPT NEWS TV AND BRING BACK NEWS’
Going the Omnichannel Way

TOP STORY

Rad Ads Of The Week!

Always on the lookout for great advertisements, IMPACT makes note of the ones that shined last week


Cycling Through The Mystic Firenze


Empowering Women Through Insurance


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Arnab Roy of Coca Cola talks to Neeta Nair of Impact Magazine about the new Coke Studio Bharat
Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

HOME

COVER STORY

CMO INTERVIEWS

TALKING POINT

CREATIVE ZONE

SPOTLIGHT

INTERVIEWS

BACKBEAT

VIDEOS

HAPPENINGS

E-PAPER

THE TEAM

EVENTS

OTHER LINKS

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !

+ (0120) 4007700


Copyright © 2019 impactonnet.com