#DESHKORAKHEAAGEY AIMS TO KEEP VIEWERS ABREAST OF LATEST NEWS

Avinash Pandey, CEO, ABP News Network tells us more about the campaign and ABP’s election coverage

31 Dec, 2018 by admin

ABP’s recent #DeshkoRakheAagey campaign seeks to highlight the network’s commitment to providing viewers with the most extensive, in-depth news reporting. Avinash Pandey, CEO, ABP News Network tells us more about the campaign and ABP’s election coverage…

THE IDEA BEHIND THE #DESHKORAKHEAAGEY CAMPAIGN: Through this campaign, we wanted to address the boundless passion and unflinching determination of our reporters that have complemented ANN’s efforts to keep our most important stakeholder, the viewer, ahead of the latest developments taking place in the country.

AMPLIFICATION OF THE CAMPAIGN: High decibel amplification of the brand campaign on social media platforms, Print, Radio and OOH ensured its reach and impact. The campaign has been appreciated both internally and externally by our stakeholders and industry influencers. #DeshkoRakheAagey was one of the top trending threads on Twitter on the day of its launch.

ON ABP’S ELECTION COVERAGE: ABP News Network has a slew of election programmes such as Kaun Banega Mukhyamantri, Siyasat Ka Sensex, Desh Ka Mood, Kaun Banega Pradhan Mantri and 2019 – Kaun Jeetega. Our election specific programs also include city and state-specific youth debates to understand and address the concern and sentiments pertaining to the government and live on-ground debates with various sector experts.

Feedback: impact.edit@exchange4media.com Category: Talking Point Volume No: 15 Issue No: 30

RELATED POSTS

TWITTER CELEBRATES THE UNIFYING POWER OF A HASHTAG

ASICS’ NEW WORLD CUP FILM IS MAKING PEOPLE MOVE

&FLIX VIEWERSHIP HAS GROWN BY OVER 50%: SHAURYA MEHTA

COLORS TO CAPTURE THE GUJARATI MOVIE BROADCAST SPACE

SUBSCRIBE TO OUR NEWSLETTER

 


E- PAPER

CURRENT

LAST WEEK

SUBSCRIBE TO IMPACT ONLINE

IMPACT SPECIAL ISSUES

ANNIVERSARY
Top 30 Under 30
GOAFEST DAY TWO
13TH ANNIVERSARY
GOAFEST DAY ONE
GOAFEST DAY THREE
Copyright 2019 Adsert Web Solutions Pvt Ltd . All Rights Reserved.