E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
  • About
  • Team IMPACT
  • Contact us
  • Subscribe
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • TALKING POINT
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
    • E4M EVENTS CALENDAR
    • WEBINAR
    • IMPACT TOP 50 WOMEN 2022
    • IMPACT DIGITAL INFLUENCER AWARDS 2022
    • IPOY 2022
search
  1. Home
  2. Talking Point

TALKING POINT: TARUN KATIAL ON ZEE5’S TIE-UP WITH AIRTEL

Tarun Katial, Ceo, Zee5, talks about the strategic partnership between Bharti Airtel and Zee Entertainment Enterprises

BY IMPACT Staff
27th August 2018
TALKING POINT: TARUN KATIAL ON ZEE5’S TIE-UP WITH AIRTEL
ZEE5 IS UNIQUELY PLACED IN PRODUCING DIFFERENTIATED, RELEVANT CONTENT: TARUN KATIAL
Bharti Airtel and ZEE Entertainment Enterprises Ltd. has announced a strategic alliance as a part of which ZEE will make its curated Digital Originals available for Airtel’s customers across mobile and broadband, over the next three years. Tarun Katial, CEO, ZEE5 tells us what to expect out of this partnership…

ABOUT THE PARTNERSHIP: There are three parts to this deal. Firstly, we are creating a select amount of our premium content for Airtel TV consumers to be powered through Zee5 APIs on the Airtel TV app for customers registered with us. We, along with Airtel, will use the consumer understanding and data to give them click-bait content. Secondly, Airtel will bundle the Zee5 app for its high ARPU customers who will have access to our entire premium slate. Thirdly, Airtel will work with us to upsell our premium content to their customers through Airtel TV billing or through Zee5 billing.

DIFFERENTIATED CONTENT FOR DIFFERENT CONSUMERS: Airtel holds around 30% of the telecom market in India today with a large base of 3G/4G consumers. This is a great opportunity for us to partner and distribute our app and make our content available for their consumers. Video is going to be the primary driver of all data consumption. Consumers are looking for both their favourite characters in catch up TV on the Zee Network content as well as the premium content we are creating for the youth and the male audience who are looking for differentiated, relevant content in different Indian languages that we are uniquely placed in producing.

FOCUS ON REGIONAL CONTENT: We will do content in regional languages including Tamil, Telugu, Kannada, Bengali, Malayalam, Marathi and Hindi. This will be spread across original series made for digital films as well as large film releases. The series could be larger-than-life content, biopics, or something based on true life incidents with a special focus on regional content.
  • TAGS :
  • Talking Point

RELATED STORY VIEW MORE

INFLUENCERS CONTRIBUTE TO 29% OF ADVERTISEMENT COMPLAINTS: ASCI
CAR DEKHO ON THE ROAD TO BUILDING TRUST
HT MEDIA BRINGS TOGETHER 12 OTT PLATFORMS

TOP STORY

NEW SOLE OLD NAME

Bata India recently launched a new campaign, ‘Neo Casuals for Neo Leaders’. Anand Narang, VP - Marketing and Consumer Experience at Bata India Limited shares insights


LATEST AD CAMPAIGNS


KURKURE: WHERE EAST MEETS WEST


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE


IMPACT SPECIAL ISSUES


  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • 14th-ANNIVERSARY-SPECIAL

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Neeta Nair of IMPACT Magazine speaks with team Ogilvy India.
Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

HOME

COVER STORY

CMO INTERVIEWS

TALKING POINT

CREATIVE ZONE

SPOTLIGHT

INTERVIEWS

BACKBEAT

VIDEOS

HAPPENINGS

E-PAPER

THE TEAM

EVENTS

OTHER LINKS

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. B-20, SECTOR 57 NOIDA (U.P)

Connect With Us !

+ (0120) 4007700


Copyright © 2019 impactonnet.com