Amarendra Sahu, Cofounder and CEO NestAway talks about the brand’s new positioning and how adopting a Digital-led approach has helped it
NestAway technologies, positioned as the ‘managed home rental network’ offers urban residents across India a host of house rental solutions. Amarendra Sahu, Cofounder and CEO, NestAway Technologies tells us more about the brand’s new positioning and more…
On rebranding Nestaway
We started this company as a solution for people looking for homes in cities. There are numerous hurdles people encounter when trying to rent a place to stay – these could be cultural, religious, profession-related or even gender-related. Our endeavour was to simplify the entire housing process. Nestaway’s new rebranding communication is about highlighting the human element in housing. We want to be India’s answer to Airbnb.
Adopting a Digital-led approach
Our campaigns will largely be digitalled, since it makes more sense than going with larger-than-life advertising. Nestaway is about solving a housing problem, so we will take our time and strategically roll out communication.
On the real estate space
What we do is very different from other players in the online space. Our plan is not about making real estate sexy or offering something fancy with wonderful amenities. We just want to make housing easy for all.
Feedback: email@example.com Category: Talking Point Volume No: 15 Issue No: 38
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