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BRAND: Godrej Group
#TheBoxThatUnboxedIndia

CREDITS
Agency: Creativeland Asia Anu Josesph, Binnita Shah, Sushil Chintak,
Tasneem Electricwala

AGENCY
It’s quite amazing to see how Godrej’s history is inextricably intertwined with India’s history. This film tries to capture what it meant to Godrej and to India when the ballot boxes for India’s first elections were made, and everything else that this historic event unboxed.

Anu Joseph
Chief Creative Officer, Creativeland Asia

CLIENT
The story of the Godrej Group is the story of Independent India. It is a symbiotic relationship. Just as Independence gave wings to our aspirations, so too have the businesses we have built up over the decades helped ignite the dreams of a nation. We are determined to do our bit in driving India’s transformation into a fully self-reliant nation.

Tanya Dubash
Executive Director and Chief Brand Officer, Godrej Group

BRAND: Lava nternational
‘Desh ki Apni Dhun’ #ProudlyIndian

CREDITS
Agency: 82.5 Communications
Chairman & Chief Creative Officer: Sumanto Chattopadhyay
Co-Chairman & CEO: Kapil Arora
Head of Strategic Planning: Rishabha Nayyar
President North: Chandana Agarwal
Group Creative Director: Preeta Mathur
Creative: Avantika Viswanathan
Account Management: Anuj Sharma, Sakshi Khanagwaal
Planning: Abhilasha Mathur
Production House: Superfly Films
Director: Kopal Naithani

AGENCY
Lava wanted people to know that it’s made in India, and that its ringtone is our ‘Desh ki dhun’. This brief was music to our ears because when India and music comes together, magic happens. Our idea was simply to make things that are uniquely Indian play out the entire ringtone.

Preeta Mathur
Group Creative Director, 82.5 Communications

CLIENT
We are really excited to introduce our signature tune through this campaign. As an Indian brand we wanted to create ‘Desh ki Apni Dhun’ which is synonymous to the feeling of being #ProudlyIndian. We are confident that this ‘Desh Ki Apni Dhun’ will rekindle an emotional bond with India.

Mugdh Rajit
Head-Marketing, Lava International

BRAND: Philips India
THE LANGUAGE OF HAIR

CREDITS
Agency: Ogilvy North
Client: Philips India
Chief Creative Officers, Ogilvy India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak
Chief Creative Officer, Ogilvy North: Ritu Sharda
Creative Team: Shailender Mahajan, Kingshuk Dey, Aastha Gandhi, Srikanta Behera
Account Management Team: Atif Rahman, Subhash Kumar, Rohit Sachdev, Saumya Sahni
Planning: Vandana Nath
Production House: Citrus Ink

AGENCY
With the Philips Haircare Range campaign we wanted to reignite the love of hair and the need for us to care about them. We had to give ourselves a reason to look at hair, not just as hair but an extension of our myriad moods and expressions. Our hair speaks a beautiful language, it expresses our thoughts, our wishes, our state of mind. So take care of them ‘kyunki baal bolte hain’.

Ritu Sharda
Chief Creative Officer, Ogilvy North

CLIENT
This insight also becomes the genesis for our campaign that resonates with women and their needs to express themselves. This campaign puts into focus the importance of how simple act of hair styling & hair care enable their hair to do the talking with its unique & beautiful silent language.

Gulbahar Taurani
Vice- President, Personal Health, Philips Indian Subcontinent, Philips India

BRAND: upGrad
Sirf Naam Ki Nahin, Kaam Ki Degree’

CREDITS
Agency: The Womb Communications
Founding Partners: Navin Talreja & Kawal Shoor
Creative Team: Suyash Khabya, Arnab Manna, Shreyas Manjrekar
Planning & Research Team: Mittu Torka, Kunal Jha, Ishita Agarwal
Account Management: Heval Patel, Richa Shah
Production House Credits: Good Morning Films

AGENCY
upGrad is a very substantive brand in the midst of many lightweight educational institutions that have mushroomed all over India. We had to bring its various offerings under one, clear positioning idea for the brand that stems from and can influence culture. This spot introduces that idea, along with a clear proposition for working professionals.

Kawal Shoor
Co-Founder, The Womb

CLIENT
While degrees are available a dime a dozen, the conflict occurs when they tend to be generic, outdated and from not so credible institutions, that are ultimately not valued by employers. Thus, the genesis of ‘Sirf naam ki nahin, kaam ki degree’ - upGrad’s promise to provide outcome-oriented specialisations that help learners to achieve the ROI on education – job/profile switch, increment or promotion, in other words, Employability.

Arjun Mohan
CEO - India, upGrad