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LATEST AD CAMPAIGNS

BY Saniya Sureka

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BRAND: NOBEL HYGIENE
CAMPAIGN: FEAR OF FALLING

AGENCY
"The idea was to bring out the scenario, that leads to elderly people falling or slipping in the bathroom, in an intriguing way. It's reassuring to know that brands today are taking up some very real but unspoken issues and willing to open up conversations around them."
Deepak Singh, Director of the ad & Founder, Vitamin D

CLIENT


BRAND: MYGLAMM
CAMPAIGN: TELL MYGLAMM WHAT YOU WANT

AGENCY
“I am super excited about this campaign. This gives us an opportunity to take our platform to more people and positively impact, in a small way, their beauty journey. In a world that is getting polarised by the day, we want to tell our story of inclusiveness and hope to inspire people to tell their stories.”
Apratim Majumder, CMO, MyGlamm


BRAND:STATE BANK OF INDIA
CAMPAIGN: #KINDNESSISCOOL

AGENCY
"#KindnessIsCool is one of those campaigns that is not just a beautiful piece of work but also one that solved a key business problem for SBI, one of the largest banks in the country. Based on an extremely relatable human insight, this campaign helped deliver a 92% increase in positive sentiment for the brand after the launch of the campaign."
Neeraj Sancheti, Co-Founder & CEO, Kreativ Street

CLIENT


BRAND: SPOTIFY
CAMPAIGN: DIL FILMY TOH SUNO FILMY

AGENCY
“This campaign is an ode to our mad love for Bollywood and filmy music. Most of us,  when we hear a popular Hindi number have the irresistible urge to sing it out loud and complete the song. The films set in various different scenarios highlight this fact that no matter who you are or where you are, Bollywood music gets you grooving.”
Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett.

CLIENT
“India is a film-loving nation, and is incomplete without film music. It’s almost as if those songs are a part of our DNA, whether we are celebrating festivals, looking for inspiration to travel, or engaging in pop culture conversations. Spotify’s curated playlists bring alive many of these experiences, and this new campaign captures just that.”
Neha Ahuja, Head of Marketing, Spotify India"

 

 

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Tags : Spotify Nobel Hygiene MYGLAMM STATE BANK OF INDIA