BRAND: GILLETTE INDIA
CAMPAIGN: #GETYOURMACHON
AGENCY
“Young men these days are on the pursuit of bringing their best versions forward and what better way to get their attention than by introducing them to a whole new version of MACH3. It’s cool, it’s slick and aims to make the daily ritual of grooming exciting.”
Juneston Mathana, Executive Creative Director, Grey Group
Client:
“Gillette India takes pride in launching this exciting new grooming range to celebrate the MACH3 razor’s 20th anniversary in India.As Gillette MACH3 stands for the passion and dreams of the 20yr old Indian man, our partners Sanju, Shreyas & Shubman capture this spirit of aspiration and performance perfectly.”
Saurabh Bajpai, Senior Director & Country Leader, Gillette India
BRAND: HUGGIES INDIA
CAMPAIGN: SAHI WALI FEELING
AGENCY
“For new mothers, every little discovery is a manifestation of their instincts and the campaign #SahiWaliFeeling celebrates the small successes that come with it. And we hope that this initiative will not only resonate with them but also help boost their confidence.’’
Sukesh Nayak, Chief Creative Officer, Ogilvy India
CLIENT
“As a brand that has been an indispensable part of the lives of new mothers, Huggies has always been inspired by their desire to provide the very best care to their little ones, and this new campaign brings this to life in the context of the moms of today.”
Saakshi Verma Menon, Marketing Director, Kimberly-Clark Indi
BRAND: TURTLE INDIA
CAMPAIGN: HELLO EARTH
AGENCY
“The theme color for the brand's festive collection this year was Rust, and that's why we created a campaign that celebrates this color and its spirit in full glory. We hope the campaign is well received by the consumers too."
Shreyansh Baid, Founder Director, Shreyansh Innovations
CLIENT
“Rust Collection is a beckoning that drives one to reconnect with his roots through the refreshing hues of earthen rust. Celebrate the color of this festive season that comes in shades of rust to entice you like the pristine Earth.”
Shitanshu Jhunjhunwala, Director, Turtle Limited
BRAND: NIVEA INDIA
CAMPAIGN: NATURALLY GOOD
AGENCY
“What sets NIVEA Naturally Good apart is that while it takes 95% + of its ingredients from nature, it also gives back with eco-friendly packaging. We wanted the campaign to be as honest as the range and that’s how the campaign idea ‘Good for nature, Great for skin’ was born.”
Chandani Samdaria, Executive Creative Director – Publicis One Touch
CLIENT
“Our new range of NIVEA Naturally Good products embodies our corporate purpose of ‘Care Beyond Skin’. Through the new campaign we want to reach out to our young consumers who believe in strength of natural ingredients & are conscious of nature while selecting their products”
Ajay Simha, Marketing Director, NIVEA India