BRAND: LENOVO INDIA
CAMPAIGN: WE’VE GOT YOUR BACK
AGENCY
“‘We’ve got your back’ is a beautifully shot visual treat served in the form of four beautiful stories that take the audience on a journey of Lenovo serving the community, environment and its many stakeholders.”
Navin Talreja, Founding Partner, The Womb
CLIENT
“The films have, of course, been shot wonderfully, and hold a place of pride for us. However, the effort goes well beyond that and includes countless hours spent together in unearthing these stories and uncovering the human emotions central to each of them.”
Amit Doshi, Chief Marketing Officer (India and South Asia), Lenovo India
BRAND: NIVA BUPA
CAMPAIGN: #ZINDAGIKOCLAIMKARLE
AGENCY
“Once we had cracked the proposition ‘#ZindagiKoClaimKarLe’, we knew we were onto something good. The happy, energetic, and fun vibe that we wanted for the new brand also got built organically.”
Gautam Mehta, Founder and Creative Director, Glue Creatives
CLIENT
“#ZindagiKoClaimKarLe’ is a way to urge our consumers to live life to the fullest and leave the worries to us, should any unfortunate incident happen.”
Nimish Agrawal, Senior Vice President and Head of Marketing, Niva Bupa
BRAND: JOHNSON’S BABY
CAMPAIGN: #NOURISHEDSKINHAPPYADVENTURE
AGENCY
“We found the insight of growing babies, seeing and feeling everything for the first time, to be a very powerful one. So, we told the story of this curious baby who’s enjoying her new-found freedom to move and explore.”
Godwin Dmello, Executive Creative Director, DDB Mudra
CLIENT
“Johnson’s Baby believes that ‘every baby must have a thriving start’. The new Johnson’s Baby Milk and Rice lotion is a reiteration of this commitment to provide the best baby skincare products, backed by science, for every mum’s baby skincare requirement.”
Manoj Gadgil, Vice President-Marketing, Johnson & Johnson Consumer Health, India
BRAND: BEWAKOOF
CAMPAIGN: SEEDHE GULLY SE
AGENCY
“The brief from Bewakoof was to make a fun-filled content for launching their streetwear collection. The competition for attention is fierce and the need to connect with the target audience was imperial.”
Nirav Khandhadia, Co-founder - Why Stay Calm Entertainment
CLIENT
“The story is that there is no story, the rule is that there is no rule. Bewakoof follows the no-norm funda with this new category.”
Prabhkiran Singh, Founder CEO,Bewakoof