AGENCY
“We looked at #RentalHealthDay being a solution for those who can take driving off their to-do list and an opportunity for couples to make the most of their free time - like pestering one another!”
Ankit Mathur
Creative Director, Dentsu Creative India
CLIENT
“With Uber Rentals as their partner, a bride & groom can avail absolute convenience and the peace of mind that they rightfully deserve. Our films capture the heart-warming moments and fun that couples can unlock when they aren’t hassled by the perils of city driving.”
Ameya Velankar
Head of Marketing, Uber India and South Asia
AGENCY
“Breakfast is the most important meal of the day and to reiterate this, our 3-film campaign essays relatable situations on the repercussions of skipping breakfast. Each film, with quirk, depicts everyday struggles we often face and how they can be better dealt with if you have had a good breakfast.”
Vikram Pandey (Spiky)
National Creative Director, Leo Burnett
CLIENT
“The Quaker Oats Muesli campaign ‘Ab Breakfast ko Banao Unskippable Breakfast,’ builds on a powerful insight in a rel atable and fun way to inspire consumers to make their breakfast an unskippable part of their mornings with Quaker Oats Muesli.”
Sonam Bikram Vij
Associate Director & Category Head - Quaker, PepsiCo India
AGENCY
“We tried to address the tyre purchase reasoning in a simplistic fashion. We locked in on this approach keeping the logistics and star’s strengths in mind. Also, with Mr. Amir Khan, one doesn’t just get a star on board, one gets an extremely evolved creative mind who loves to collaborate.”
Rohit Dubey
Executive Creative Director, Ogilvy
CLIENT
“Delivering a unique proposition, we intend to drive greater awareness among consumers on the need to use BEE-rated tyres for their vehicles. CEAT’s 5-star rated tyres provide greater fuel efficiency along with the promise of a safe and seamless journey.”
Lakshmi Narayanan B
CMO, CEAT Tyres
AGENCY
“Positioning the membership as the only membership that you ever need – a single membership that you possibly need. From binge watching to binge eating! Do-overs and makeovers! And if one still hasn’t taken this membership then it’s not just unforgivable, it’s criminal!”
Ranadeep Dasgupta
Executive Creative Director, BBH India North
CLIENT
“Our latest brand film ‘No Times Prime is a Crime’, featuring the veteran Saurabh Shukla and the talented Mihir Ahuja is a fun take on the hassles of having multiple apps. At this point, we created this dramatic campaign for our audience that it would be criminal to not avail these benefits.”
Harshita Singh
Business Head, Times Prime