RAD ADS OF THE WEEK
AGENCY “In contrast to how most people feel sympathetic towards those who cannot afford a home, our campaign highlights those individuals who need to be treated equally and helped with their housing needs without making people feel sorry for them.” CLIENT “Aadhar Housing Finance aims to extend its services to every citizen of the nation, thereby enabling them to realise their dreams of owning a home. We do not make any distinctions based on a person’s pay grade or standard of living before providing loans.” AGENCY “Diwali is often considered to be the season of gifting. What better gift than Dhoni setting up beautiful Orient lights in the society where he grew up? That’s the story of our new campaign.” CLIENT “At Orient, we have always believed in spreading happiness, and we are delighted to present our new festive TVC featuring our longstanding brand ambassador MS Dhoni to promote made-in-India Orient Joylite festive lights.”
Director, Imprint Film
MD & CEO, Aadhar Housing Finance
Chief Creative Officer, BBDO India
Chief Marketing and Customer Experience Officer, Orient Electric Limited