Regulations to settle in ad categories, says MK Anand of Times Network
The NTO implemented in Feb 2019 impacted reach and ad sales and broadcasters have been managing this change to get to a new equilibrium. We hope proposed tweaks to the regulation will further help stability. Consolidation in M&E sector will continue in FY'20. This will have a positive impact on cost efficiencies and overall competitiveness of Broadcast industry. After months of tepid and negative performance across the board, some ad categories are expected to see a revival in FY'20, which will be a welcome respite to broadcasters.
Tags : MK Anand Times Network NTO