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'There is a disconnect between awards and what works in real life for a brand'


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Kate Stanners believes that agencies should pursue great work instead of awards, while also commenting on the new crop of agency professionals who do things on their own terms. We caught up with her at the Cannes Lions Festival of Creativity 2023.

Watch full interview here -

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Tags : #e4m #creativity #advertising #IMPACTMagazine #Cannes #CannesLions2023 #saatchi&saatchi #katestanners