‘We do our best work on our biggest client’
Cheil's cutting edge campaigns can be attributed to its first Global CCO, Malcolm Poynton. Ever since his appointment, the agency's advertising has reached another level. Poynton talks about Cheil’s close association with Samsung, tapping the booming Asian market, and more. Watch the full interview -
Tags : #e4m #creativity #advertising #cheil #cheilindia #cannesawards