Brand: Kotak Mahindra Life Insurance Company Limited
Campaign: It’s Time to Reinvent Retirement
AGENCY
Hemant Shringy
Chief Creative Officer & Managing Partner, Wondrlab
“When India’s ideas, hopes, dreams, aspirations, even retirement age and life expectancies are changing, Kotak Life is evolving the idea of retirement itself: from Retirement to Reinvention. This message is crucial for those in their forties, who have spent the last twenty years building lives and shouldering responsibilities and now stand at the threshold of another twenty years ahead.”
CLIENT
Ashish Nair
CMO and Head - Customer Value Management and Health Tech, Kotak Life
“Retirement is no longer about slowing down; it’s about moving forward with confidence and renewed purpose. Our film captures that pivotal moment in life when achievements feel complete, yet a deeper purpose calls. At Kotak Life, we are committed to empowering Indians to embrace this reinvention with life insurance benefits & financial security; and the confidence to live their next chapter to the fullest.”
Brand: Chupps Footwear
Campaign: FIRE
AGENCY
Santosh Padhi, (Paddy)
Founder & Chief Creative Officer, INTO Creative
“This biodegradable series is one of the biggest differentiators of the brand in the footwear category which needed to be communicated in a very dramatic and memorable way, we decided blend in a harsh reality of life, funeral with fashion to deliver the message to make the point about 100% biodegradable series stick.”
CLIENT
Yashesh Mukhi
Founder, Chupps Footwear
“The Chupster range is designed to return to the earth as naturally as we do. This campaign brings that truth to life in a way that’s raw, human, and deeply moving. It’s a reminder that everything we create should have an end as graceful as its beginning.”
Brand: Zuno General Insurance
Campaign: Good Drivers Choose Zuno
AGENCY
Gaurang Menon
Regional & Creative Head West, Hashtag Orange
“It’s not often that you get to build a campaign that flips every typical category trope on its head. We had a blast bringing the Good Drivers Choose Zuno campaign to life with characters as unexpected as aliens, a ghost, and even a genie. Work like this isn’t possible without a brand team that believes in bold ideas. Big thanks to Ketan and the entire Zuno team for backing the vision and taking it all the way.”
CLIENT
Ketan Mankikar
Head of Marketing & PR, Zuno General Insurance
“Zuno SmartDrive is an extraordinary proposition. It rewards people for something as everyday yet meaningful as driving responsibly. With ‘Good Drivers Choose Zuno,’ we wanted a clutter-breaking narrative that captures the delightful disbelief people feel when their car insurance rewards them for their safe and responsible driving.”
Brand: HDFC Life
Campaign: Life Ki Script
AGENCY
Dipshika Ravi
National Creative Director, Schbang
Manesh Swamy
Co-founder & CCO, First AI Consultancy Services Pvt. Ltd.
“Every person carries a story, some scenes planned and some twists that are beautifully unpredictable. #LifeKiScript is HDFC Life’s way of reminding India that while we cannot control all of life’s twists, we can certainly choose how to prepare for them. This thought, ties back perfectly with HDFC Life’s philosophy of ‘Sar Utha Ke Jiyo.’”
CLIENT
Pritika Shah
Head of Marketing, HDFC Life
“Just like a well-written film script gives characters the strength to face any plot twist; a solid financial plan enables you to face the uncertainties of life. With ‘Life Ki Script,’ we have created fun, cinematic ads to encourage individuals to take charge of their financial journey with life insurance products depending on their life stage and financial needs.”
