HDFC Life has rolled out Life Ki Script, a digital-first campaign featuring actor Cyrus Broacha. This campaign aims to emphasise the importance of being financially prepared to deal with life's unexpected plot twists.
The campaign follows from the key insight that Indians are not financially well-prepared to handle life’s uncertainties and there’s a significant gap of 26 points* in terms of their actual readiness v/s how ready they think they are, largely due to lack of action towards financial planning.
The campaign showcases three films, promoting life insurance product categories viz. Term, Savings and Retirement, and how they enable individuals plan for various long-term goals based on their life stage and financial needs. The campaign films creatively use relatable and humorous narratives to drive home the point. The campaign is being promoted on various digital & social media platforms for 5 weeks, with select impact properties and innovative elements.
Pritika Shah, Head of Marketing, HDFC Life, said, “Just like a well-written film script gives characters the strength to face any plot twist; a solid financial plan enables you to face the uncertainties of life. With ‘Life Ki Script,’ we have created fun, cinematic ads to encourage individuals to take charge of their financial journey with life insurance products depending on their life stage and financial needs. Whether you are saving for the future, protecting your family’s financial future, or just planning for a comfortable retirement, HDFC Life has solutions to keep you ready for whatever comes next.”
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