HDFC Life, one of India’s leading life insurers, has launched a new campaign that highlights the timeless role of parental values in shaping families and securing their future. With a moving story, the campaign demonstrates how love, respect, perseverance, and independence transcend appearances to create enduring bonds.
HDFC Life has earned a reputation for creating relatable and inspiring advertisements, and this latest campaign takes a fresh approach. It emphasises how parental teachings serve as a guiding compass for children in an ever-changing world, helping them navigate uncertainties with confidence and integrity.
At the heart of the campaign is the story of two brothers whose connection goes beyond appearances, rooted instead in the shared values imparted by their parents. A simple moment of sibling camaraderie becomes an emotional reminder of the importance of instilling strong values and complementing them with financial planning for a secure future.
Commenting on the campaign, Vishal Subharwal, Group Head Strategy & Chief Marketing Officer, HDFC Life, said, “Parents play a pivotal role as their children’s first teachers and role models. The values they impart serve as a foundation that shapes children’s lives, guiding them with courage and integrity. This campaign highlights how these values, when paired with financial preparedness, create a strong and lasting foundation for families.”
“Indian upbringing has always been rooted in family values and cohesion. This unique and heart-warming story of two brothers takes the audiences on an emotional journey, showcasing how the values imparted within a family shape not only the present but also the future of the next generation; perfectly bringing to life the HDFC Life message – Sar Utha Ke Jiyo,” Vikram Pandey, Chief Creative Officer, Leo Burnett South Asia, added.
Notably, the campaign’s film has been directed by acclaimed filmmaker Shoojit Sircar, adding a unique touch to the storytelling.
The campaign will be featured across television, digital platforms, and outdoor media, reaching audiences nationwide.
