Swiggy Instamart, India's leading quick commerce platform, has launched a new in-app feature called Maxxsaver, designed to offer enhanced value to users across 100 cities. Customers are automatically enrolled into Maxxsaver, which enables savings of up to Rs. 500 after meeting a certain order threshold.
With over 35,000 products ranging from groceries and daily essentials to electronics, fashion, and more, Swiggy Instamart guarantees deliveries in 10 minutes. The Maxxsaver feature aims to make everyday shopping more affordable and rewarding for users.
Amitesh Jha, CEO of Swiggy Instamart, commented, "As more users turn to Swiggy Instamart for daily essentials, electronics, fashion, and more, we remain committed to delivering exceptional value. With Maxxsaver, we enhance our promise to make Swiggy Instamart the most affordable and convenient quick-commerce destination. By passing on the benefits of larger orders, we’re able to offer better pricing to our users. Whether it’s a top-up or a weekly haul, users can effortlessly unlock maximum savings on every order."
How It Works
Maxxsaver is automatically applied at checkout, with no opt-in required. First-time users will see a half-screen prompt, alongside nudges such as progress bars, price discovery tags, and cart reminders to help them make the most of their savings.
Additionally, upcoming perks for Swiggy One BLCK members will provide further benefits within the Maxxsaver program.
With this new initiative, Swiggy Instamart continues its commitment to offering a wide selection of products, great value, and swift service, ensuring users can enjoy both affordability and convenience in their shopping experience. Maxxsaver is now available on the Swiggy Instamart app in over 100 cities, allowing customers to access smarter savings on their orders.
