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Quick Commerce Becomes Core to D2C Growth, But at What Cost?
BY Yash Bhatia

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Magazines on the Go
BY Yash Bhatia

Cover Story
Q-up for Ads
BY Antora Chakraborty

IMPACT Stories
From Shelf to Cart: The Impact of E-Commerce and Quick Commerce on FMCG Brands
BY Mayank Shah

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NEWME Launches Zip with 60-Minute Delivery in Bengaluru
BY TEAM IMPACT

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The Derma Co. and Zepto Launch Skincare Drive for Jaipur Delivery Riders
BY TEAM IMPACT

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Zepto Redefines Search with PMS Page That Understands Women’s Needs
BY TEAM IMPACT

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Ugaoo Celebrates Diverse Motherhood with Witty ‘Moms In All Forms’ Campaign
BY TEAM IMPACT

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Cornitos Spices Up Cricket Season with Bold Flavours and Crunchy Snacks
BY TEAM IMPACT

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Swiggy Instamart Unveils 'Maxxsaver' for Extra Savings on Orders in 100 Cities
BY TEAM IMPACT

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Havmor Partners with Swiggy Instamart to Launch Limited-Edition Thandai Ice Cream
BY TEAM IMPACT

Cover Story
High Performance Delivered
BY Anushka Sengupta

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Embracing the Embarrassing Aisle
BY Pritha Pahari

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bigbasket now Collaborates with Influencers for Harvest Festivals
BY TEAM IMPACT

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How India Swiggy’d 2024: Swiggy Instamart Edition
BY TEAM IMPACT

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This Wedding Season everyone gets a Manish Malhotra with Swiggy Instamart
BY TEAM IMPACT

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Race of Rapid Delivery Apps
BY Aryan Khanna

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Meta Study: AI, Creators, and Messaging Drive Quick Commerce Growth
BY TEAM IMPACT

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Flipkart's 'Thank You' Film Playfully Promotes 'Minutes'
BY TEAM IMPACT

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U.S. Polo Assn. Partners with Zepto to Revolutionise Quick-Commerce Fashion
BY TEAM IMPACT

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‘Either We Don’t Do It At All, Or We Do It With A Bang’

Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement


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Restoring The Standard


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