BBDO India, Mumbai has secured a coveted shortlist spot in the Entertainment Lions for Music category at the 2025 Cannes Lions International Festival of Creativity for its standout campaign, ‘Oye Lucky’, created for WhatsApp. Entered in the subcategory Brand or Product Integration into Music Content, the campaign was recognized for its seamless fusion of WhatsApp’s core functionalities within a vibrant and culturally rich musical storyline, making the brand an integral part of the narrative experience.
Among a competitive global lineup that includes campaigns like Kendrick Lamar + Apple Music’s Super Bowl Halftime Show, BBDO India’s recognition places it among the few agencies successfully blending brand communication with original music-driven storytelling this year.
India also picked up two more shortlists in this category, both for Coca-Cola’s Coke Studio Bharat campaign ‘The Girl Who Played the Tutari’ by VML India. The campaign has been shortlisted in Use of Original Composition (A03) and Cultural Engagement (E07), underlining the brand’s commitment to showcasing regional sounds and empowering local female talent. Together, these entries reflect India’s evolving creative edge in leveraging music for brand expression and cultural relevance on a global stage.
Cannes Lions has announced the shortlists in the Craft, Entertainment and some for engagement categories. Craft shortlist includes shortlists for Design, Digital Craft, Film Craft, and Industry Craft sub categories. Entertainment category has announced shortlists for all sub categories as well including Entertainment, Entertainment Lion for Gaming, Entertainment Lion for Music, and Entertainment Lion for Sports. Whereas only shortlists for four sub categories of Engagement have been released, including Direct, Media, PR, and Social & Creator sub categories.
The Cannes Lions Awards Shows will take place from Monday, June 16 to Friday, June 20, 2025, with more shortlists across other categories to be revealed in the coming days.
