Famous Innovations has earned a spot on the shortlist at the prestigious Cannes Lions 2025 in the Print & Publishing category for its campaign ‘Seven Layers Of Truth,’ developed for the Brihanmumbai Municipal Corporation (BMC). The campaign has been nominated under the Cultural Engagement sub-category, which honours print work that reflects or advances cultural conversations.
The campaign stands out for its deep-rooted narrative approach that blends civic awareness with artistic storytelling. The campaign uses layered print executions to peel back societal apathy and ignite conversations around civic responsibility in Mumbai—a city constantly negotiating its chaos and character.
Joining the shortlist alongside a diverse global lineup, Famous Innovations shares the spotlight with:
- ‘Found in Translation’ – DDB Latina Puerto Rico for Medalla Light (Puerto Rico)
- ‘Inkvisible’ – Impact BBDO, Dubai for UN Women (UAE)
- ‘It’s Part of the Game’ – MullenLowe UK for Persil (UK)
- ‘Lost Faces’ – WMcCann, São Paulo for Banco do Brasil (Brazil)
- ‘Pubic Service Announcement’ – Marcel, Paris for Kiehl’s (France)
The Cultural Engagement sub-category in Print & Publishing honours work that resonates with local or global cultural movements, using print as a canvas for deeper societal reflection.
As Cannes Lions continues to recognise work that fuses artistic craft with civic storytelling, ‘Seven Layers Of Truth’ positions Indian creativity squarely in that conversation.
Winners will be announced during the festival week in Cannes, which runs from June 16, 2025 to June 20, 2025.
