The campaign ‘Seven Layers of Truth’ developed by Famous Innovations, Mumbai for the Brihanmumbai Municipal Corporation, has secured two shortlists in the Craft category at the 2025 Cannes Lions International Festival of Creativity.
The campaign for ‘Ultrasound Envelopes’, has been recognised under the Design subcategory with shortlists in:
- Design for Promotional Item/Promotional Printed Media
- Design for Behavioural Change
The shortlists highlight the campaign’s creative approach to design in delivering impactful, purpose-driven communication for a civic body.
These two recognitions follow an earlier shortlist earned by Famous Innovations in the Print & Publishing category for the same campaign. With this, Famous Innovations now boasts a total of four shortlists at the 2025 Cannes Lions International Festival of Creativity.
Cannes Lions has announced the shortlists in the Craft, Entertainment, and select Engagement categories. The Craft category includes entries under Design, Digital Craft, Film Craft, and Industry Craft. The Entertainment category shortlists span all its subcategories, including Entertainment, Entertainment Lions for Gaming, Entertainment Lions for Music, and Entertainment Lions for Sport. Meanwhile, four subcategories from Engagement have been revealed so far: Direct, Media, PR, and Social & Creator.
The Cannes Lions Awards Shows will take place from Monday, June 16 to Friday, June 20, 2025, with more shortlists across remaining categories expected to be announced in the coming days.
