FCB India has earned five shortlists at the Cannes Lions International Festival of Creativity 2025, marking a strong presence in the Outdoor category. The agency’s creative strength is evident in the recognition of its campaigns for both public service and consumer brands.
The spotlight is on ‘Lucky Yatra’, a campaign for Indian Railways, which has been shortlisted in four different Outdoor subcategories: Live Advertising and Events, Transit, Local Brand, and Social Behaviour. This recurring presence across diverse formats reflects the campaign’s versatility, immersive storytelling, and cultural relevance, all delivered through smart placement strategies.
Adding to the agency’s tally, FCB Kinnect, the digital and creative technology arm of FCB, secured an additional Outdoor shortlist for the campaign ‘Too Yumm To Cheer’ for Too Yumm!, under the Breakthrough on a Budget subcategory. This further reinforces FCB India’s ability to create impactful work across various budgets and brand objectives.
Earlier, FCB India also received a Titanium Lions shortlist for ‘Lucky Yatra’, adding further weight to its performance at this year’s festival.
With these five shortlists, FCB India stands among the top Indian agencies recognised at Cannes Lions 2025 so far. The final shortlists in other categories will be revealed between 14 and 18 June, with the Cannes Lions awards shows scheduled from 16 to 20 June 2025.
