India’s Cannes Lions 2025 journey powers ahead, with three more shortlists announced on Day 5 across Film, Titanium, and Sustainable Development Goals (SDG) categories. These categories will be awarded tonight, and all eyes are on whether India can sustain its winning streak.
In the Sustainable Development Goals category, BBDO India secured a shortlist for ‘Ariel Share the Load’, applauded for its enduring platform promoting gender equality in household responsibilities.
In Titanium, one of the most coveted and competitive categories, FCB India’s ‘Lucky Yatra’ for Indian Railways earns a well-deserved spot. The campaign, which has already picked up nine gold metals and a Grand Prix, is now vying for an industry-defining honour at Cannes.
In the Film category, The Womb finds recognition with ‘We Broke the Jinx. We Won the World Cup’ for Jim Jam Pops, shortlisted under the Challenger Brand subcategory—celebrating creative courage and smart storytelling.
Meanwhile, India saw no shortlists in the 'Glass: The Lion for Change' category, which honours work that tackles gender inequality or prejudice.
Agencies like FCB India, BBDO India, and The Womb continue to carry India’s creative torch forward at Cannes. FCB India has emerged as a standout performer this year with its flagship campaign Lucky Yatra not only clinching multiple Lions but also entering the prestigious Titanium shortlist. BBDO India, known for its long-standing gender advocacy with Ariel Share the Load, keeps the purpose-led narrative alive in the SDG category. Meanwhile, The Womb's powerful storytelling for Jim Jam Pops finds recognition in the highly competitive Film category, reinforcing the agency's reputation for insight-driven, culturally resonant campaigns.
With these additions, India’s overall metal tally stands at 31, including a Grand Prix for Lucky Yatra. As the final awards night approaches, India remains a strong presence at Cannes with purpose-driven and culturally resonant campaigns continuing to shine across global stages.
