India has added 4 new shortlists in the Engagement category at the Cannes Lions International Festival of Creativity 2025, all credited to Leo Burnett Mumbai. With this addition India’s shortlist tally goes up to 68.
Two of the shortlists from today are for the campaign ‘Acko Tailor Test’ for Acko Health Insurance. The campaign has been recognised in the Creative Data category under:
Creative Data Collection & Research
Social Behaviour
The campaign uses data-led storytelling to engage audiences around health insurance, earning recognition for its effective and innovative data use.
The other shortlists are for ‘Peaks of Courage’, a campaign executed by Leo Burnett India for Mountain Dew, also under the Engagement category for Creative Data subcategory in:
Data Integration
Data Storytelling
India currently has a total of 68 shortlists. Leading the tally is Ogilvy India with 13 shortlists, followed by FCB India with 11. Leo Burnett has secured 8 shortlists with today’s announcements. Both Talented and Havas Creative India have earned 7 shortlists each. Lowe Lintas and Famous Innovations follow with 3 shortlists respectively. Meanwhile, Grey India, TBWA India, DDB Mudra, and VML India have each garnered 2 shortlists. Agencies with 1 shortlist so far include Tribes Communications, Godrej Creative Lab, Tgthr, Studio Eeksaurus, BBH India, Wondrlab India, Dentsu Creative, and FCB Kinnect.
Cannes Lions has announced the shortlists in the Engagement category for the Creative Data and Creative B2B subcategories. This follows earlier shortlist announcements across Design, Entertainment, Craft, PR, Media, Direct, and Social & Creator categories.
The Cannes Lions Awards Shows commence today, June 16 and will go on till Friday, June 20, 2025, with further shortlist announcements expected in the coming days.
