TGTHR India has earned a coveted spot on the Cannes Lions 2025 shortlist in the Design category for its innovative campaign ‘UV LYNC,’ created for electric vehicle trailblazer Ultraviolette. Recognised under B02: Sustainability-Focused Design, the project exemplifies the agency’s commitment to environmentally conscious and future-ready creativity.
‘UV LYNC’ embodies a futuristic, sustainable design approach tailored for the next generation of electric mobility. The work not only reinforces Ultraviolette’s brand ethos but also showcases India’s emerging design prowess in the global climate-tech conversation.
In the same shortlist category, TGTHR India stands alongside a powerful lineup of international contenders:
- ‘Washtag’ – TBWA\SMP, Makati for Dr. E – Laundry Doctor (Philippines)
- ‘Plastic Blood’ – DM9, Sao Paulo for Oka Biotech (Brazil)
- ‘1837 Tiffany Blue Conservation’ – L&C, New York for Tiffany & Co. (USA)
- ‘Fixables’ – LePub Amsterdam/Milan for Philips Personal Care (Netherlands)
TGTHR India’s recognition signals a rising creative momentum from India in sustainability-focused brand experiences. With design now playing a pivotal role in shaping environmental narratives, the UV LYNC shortlist strengthens the country’s voice on the Cannes Lions global stage.
Cannes Lions has announced the shortlists in the Craft, Entertainment and some for engagement categories. Craft shortlist includes shortlists for Design, Digital Craft, Film Craft, and Industry Craft sub categories. Entertainment category has announced shortlists for all sub categories as well including Entertainment, Entertainment Lion for Gaming, Entertainment Lion for Music, and Entertainment Lion for Sports. Whereas only shortlists for four sub categories of Engagement have been released, including Direct, Media, PR, and Social & Creator sub categories.
The Cannes Lions Awards Shows will take place from Monday, June 16 to Friday, June 20, 2025, with more shortlists across other categories to be revealed in the coming days.
