VML India has earned two prestigious shortlists at the 2025 Cannes Lions International Festival of Creativity for its standout campaign, 'The Girl Who Played the Tutari,' created for Coca-Cola’s Coke Studio Bharat.
Both shortlists fall under the Entertainment Lions for Music subcategory within the Entertainment category. The campaign has been recognised in the following areas:
Use of Original Composition
Cultural Engagement
The recognitions highlight the campaign’s musical and cultural storytelling approach under Coca-Cola’s Coke Studio Bharat platform. With its focus on original composition and cultural resonance, the campaign has made an impression in a highly competitive category celebrating branded musical excellence.
Cannes Lions has announced the shortlists in the Craft, Entertainment, and select Engagement categories. The Craft category includes entries under Design, Digital Craft, Film Craft, and Industry Craft subcategories. The Entertainment category has revealed shortlists for all of its sub-categories – Entertainment, Entertainment Lions for Gaming, Entertainment Lions for Music, and Entertainment Lions for Sport.
As for Engagement, shortlists have been announced for four subcategories so far: Direct, Media, PR, and Social & Creator.
The Cannes Lions Awards Shows will be held from Monday, June 16 to Friday, June 20, 2025, with more shortlists to be revealed in the days ahead.
