Brand: Peps Industries | Campaign: Peps Vivah Mattress
AGENCY
Renuka Jaypal
Brand Director and Consultant, Peps Industries
“When we started thinking about Vivah, we quickly realised we didn’t want the usual dewy-eyed romance that dominates wedding advertising. Wedding-night conversations are typically more entertaining for everyone else anyway. So, we flipped the lens and let a group of naughty aunties do the talking, while organically dropping real product features.”
CLIENT
G. Shankar Ramm
Managing Director, Peps Industries
“At Peps, we understand that marriage marks a new beginning, emotional as well as physical chapter. Sleep plays a critical role in how couples feel, heal, and connect. With Peps Vivah Mattress, we’ve combined advanced sleep science with thoughtful design to create a mattress that supports togetherness without disturbance.”
Brand: Shemaroo Entertainment | Campaign: KINDNESS BADHAYE GOODNESS
AGENCY
Anuja Trivedi
Chief Strategy & Marketing Officer, Shemaroo Entertainment Ltd.
“Festive storytelling works best when it feels honest and unforced. Christmas is often associated with giving, but the emotion behind it matters more than the act itself. The campaign does not talk about grand gestures. Through this campaign, we hope to inspire audiences to share that light and experience the warmth of collective joy.”
CLIENT
Arghya Chakravarty
Chief Operating Officer, Shemaroo Entertainment Ltd
“At Shemaroo Entertainment, we believe stories have the power to move hearts and bring people together. The campaign looks at kindness in its most understated form. What we wanted to show is kindness, when offered without expectation, has a way of finding its way back. Moments like these quietly shape the world around us, sometimes in ways we never anticipate.”
