Brand: Jos Alukkas
Campaign: ‘My Best Friend’s Wedding’
AGENCY
Anjo Jose Kandathil
Creative Director & Co-Founder, Toki Creative Collective
“Thanks to our client, we were fortunate to collaborate with some incredible talent from the industry, on and off camera, who were truly aligned with our thinking. Moreover, Jos Alukkas has a legacy of crafting meaningful stories like this one. The brand’s history of creating timeless narratives that connect emotionally with people gave us the space to tell this particular story.”
CLIENT
Varghese Alukkas
Managing Director, Jos Alukkas
“Weddings have always marked moments when people choose companionship and commitment. Over the years, we have seen how those choices are made with greater clarity and confidence. This campaign reflects a belief that celebration follows intention, and jewellery remains part of that moment, quietly and meaningfully.”
Brand: Duolingo
Campaign: ‘Chess, but make it Vogue’
AGENCY
Shania Pereira & Pearl Alex
Creatives, Talented
“Praggnanandhaa deserves to be portrayed as the force he is, but as never seen before: iconic, commanding, and unmistakably stylish. Those who noticed the Madras Checks in his wardrobe have correctly read them as a deliberate nod to Tamil Nadu - his roots. Conceptualizing a shoot like this meant stepping outside familiar territory.”
CLIENT
Karandeep Singh Kapany
Regional Marketing Director, Duolingo
“Chess has long carried the perception of being either overly intellectual or inaccessible. Our ambition was to change that — to make the game inviting rather than intimidating. The Duolingo chess course is designed to democratize the sport. Choosing Praggnanandhaa as the face of the course in India was a natural decision. He represents a new generation of chess excellence.”
Brand: Hero MotoCorp
Campaign: Prayers for Safety
AGENCY
Kartik Smetacek
Chief Creative Officer, Saatchi & Saatchi India
“This was one of those ideas that was as useful as it was clever. Not just to identify the problem, but to solve it in such a simple, elegant way – by transforming something symbolic into something practical. Huge credit to our wonderful clients at Hero MotoCorp for backing the idea and rolling it out at scale.”
CLIENT
Aashish Midha
Head of Marketing, Hero MotoCorp Ltd.
“ We believe rider safety is a shared responsibility, especially in environments where basic first aid or medical help is not easily accessible. Prayers for Safety reflects our intent to go beyond business revenue by addressing real on-ground challenges through simple, culturally rooted solutions.”
Brand: HDFC Life
Campaign: A legacy of Values & Financial Security!
AGENCY
Vikram Pandey
Chief Creative Officer, Leo - South Asia
“Our film brings to life a very poignant insight – often children are easily embarrassed by their parents and their choices, only to recognise the true value of their actions later in life. We hope our film resonates with all parents who want to bring up their children with the right set of values.”
CLIENT
Pritika Shah
Head – Marketing, HDFC Life
“With our latest campaign, we at HDFC Life are highlighting the key role parents play in influencing their children with the right values and mindset. We believe that when families are financially prepared, they are empowered to live with dignity, self-respect and pride; and pass on the legacy of values and financial security to the next generation.”
