Brand: CEAT Tyres
Campaign: Every Little Counts
AGENCY
Sukesh Nayak
Chief Creative Officer, Ogilvy India
With CEAT Tyres, we wanted to move beyond conventional tyre communication and dramatise performance through a witty and entertaining story. The idea was simple — when a tyre is truly built for grip, even a filmmaker chasing the perfect skid won’t get one.
CLIENT
Lakshmi Narayanan B
Chief Marketing Officer, CEAT
Indian consumers today are more confident and aspirational, and we wanted our communication to mirror that mindset. With ‘Built for Grip,’ we move away from ‘drive carefully’ to ‘drive confidently’ and celebrate the same with CEAT’s precise engineering.
Brand: Urban Company
Campaign: No More Emotional Attyachar
AGENCY
Suyash Barve
Head of Creative, Manja
There’s a certain dread that hits the very depths of your soul when your maid calls to tell you she can’t come in to work. We wanted to capture that emotion, that fear and shock. Which is why we turned to a song that bottled up the angst into one unforgettable anthem.
CLIENT
Saloni Jasrasaria
Director, Growth and Marketing, Urban Company
Everyday life comes with an unspoken pressure to manage everything: work, home, and everything in between. The insight isn’t just about dirty floors, it’s about the mental exhaustion of having to ‘do it all’ when your support system fails. InstaHelp exists for that specific moment of chaos, acting as the quick rescue that prevents a bad morning from becoming a bad day.
Brand: Goel TMT
Campaign: Band Baaja Bitiya
AGENCY
Prosit Roy & Avishek Ghosh
Co-Founders, The Unicorn Films
At Unicorn Films, we believe cinema must be meaningful. It needs to stand for something. Hence, we chose to tell this simply but truthfully, and in all honesty of our craft and expression. This is a film that holds up a mirror to society, exposes its fractures, and inspires change.
CLIENT
Sandeep Goel
Chief Financial Officer, Goel TMT
When I heard the script from the creative team, it moved me as a father. It felt deeply personal. I liked the subtlety with which the brand entered the film. It doesn’t scream for attention, yet makes a point about what it stands for. I’m glad that it’s being liked by everyone.
Brand: Sting Energy
Campaign: Longer the SIX, Louder the STINNNGGG!
AGENCY
Vikram Pandey
Chief Creative Officer Leo - South Asia
To truly bring alive the energy of a six, we gave every six its own ‘STIINNGGG’. And what better way to recreate this than with Yuvraj Singh, the iconic smasher of sixes, paired with Ravi Shastri’s legendary commentary? The film allows us to relive some of the most energetic cricketing moments through a fresh, sonic lens.
CLIENT
Diksha Bajaj
Category Head - Energy Portfolio, PepsiCo India
Cricket is one of the biggest passion points of this country, with sixes making for peak energy moments. Our campaign is rooted in the insight that no two sixes are ever the same. Every Six is different in its energy; so, we set out to bring that distinct sting. Sonic identity as a qualifier that redefines every Six. This cricket season, longer the six, louder the ‘STINNNGGG’.
