Brand: Campus Activewear
Campaign: ‘Move Your Way’
AGENCY
Devaiah Bopanna
Co-Founder and Writer, Moonshot
“Every brief from Campus pushes us to connect its core belief to where culture is heading. For years, long hours were treated as proof of commitment, but this generation cares about getting the job done and still having a life outside it. This philosophy sits right at the heart of that change. We kept the film light and cheeky, so people see themselves in it, smile, and nod along.”
CLIENT
Gaurav Sharma
Chief Marketing Officer, Campus Activewear
“‘Move Your Way’ has always been about self-expression. With this film, we’re taking it somewhere braver: the right to draw your own lines. Young India is redefining ambition on its own terms, and Campus wants to stand right beside them. Our new identity reflects that same energy—bolder and more confident, as we move into the next chapter of the brand.”
Brand: Bosch Home Appliances
Campaign: ‘Kitchen Up!’
AGENCY
Aadil Mehta
Partner, Ting
“Category communication for kitchen and home upgrades almost always leads with the product: specs, features, finishes. But an upgrade is rarely about the appliance. It’s about what the home has come to mean to someone, and what the next chapter looks like. This film is built around Vikrant’s personal journey, because that’s where the real story is.”
CLIENT
Nitin Mishra
Senior Director - Brand Management (Region India) at BSH Home Appliances India
“At Bosch, we believe that as lifestyles evolve, the spaces we live in should evolve with us. With ‘Kitchen Up’, our ambition is to inspire Indian consumers to look beyond conventional kitchens and reimagine them as spaces that reflect their aspirations, individuality and changing needs. Our collaboration with Vikrant Massey brings this philosophy to life.”
Brand: Limelight
Campaign: ‘Miss Clarity’
AGENCY
Pavan Punjabi
CEO, Makani Creatives
“Jewellery is a category with deeply established codes, and we felt there was an opportunity to approach it from a more contemporary, conversational point of view. Instead of simply explaining lab-grown diamonds, we wanted to create a character who could challenge the assumptions surrounding them in a way people would enjoy engaging with.”
CLIENT
Pooja Sheth Madhavan
Founder and Managing Director, Limelight
“Consumers look for choices that reflect their own priorities. With this campaign, we wanted to open up a more relatable conversation around diamonds and the assumptions people often carry when buying or gifting them. ‘Miss Clarity’ helps us approach these conversations with a sense of humour, while Shilpa brings a familiar and engaging presence to the narrative.”
Brand: Sirona
Campaign: ‘Unpause Menopause’
AGENCY
Soumya R Bhalla
Marketing and Community Lead, Sirona
“At Sirona, we’ve always believed that no aspect of a woman’s health should be shrouded in silence. With ‘Unpause Menopause’, we’re taking that belief forward, challenging the society to cut the noise, replace stigma with empathy, and recognise the realities of menopause. Our dedicated care range makes this commitment tangible.”
CLIENT
Deep Bajaj
Re-founder & CEO, Sirona
“Women have spent years navigating it in silence, often without even knowing what they’re experiencing is menopause. As a brand, we’ve always believed the first step to better health is an honest conversation. We normalised talking about intimate hygiene. Menopause is no different. Something this universal should never have to be whispered.”
