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IMPACT Stories
'In 2026, outdoor will finally move at the speed of data and decision-making'
BY Antora Chakraborty
IMPACT Stories
‘Be the Challenger or Be Challenged’
BY Antora Chakraborty
IMPACT Stories
‘Media mixes will be shaped by how people actually consume content today’
BY Antora Chakraborty
IMPACT Stories
‘Authentic storytelling will be the true differentiator’
BY NEETA NAIR
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ting appoints Robin Thomas as Senior Vice President – Growth
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IMPACT Stories
‘By 2026, AI will be an indispensable cornerstone driving competitive advantage’
BY Antora Chakraborty
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‘Speed is table stakes now. Discernment is the differentiator’
BY Ruchika Jha
IMPACT Stories
'India is the stage for the world!'
BY Jennifer Thomas
IMPACT Stories
'In 2026 the defining trend is ‘Mastering the Many Indias'
BY Antora Chakraborty
CMO Interview
‘No More’ Noise
BY Antora Chakraborty
IMPACT Stories
Why is Tata telling two Diamond stories at once?
BY Antora Chakraborty
Cover Story
Merry 'Click'mas
BY Pritha Pahari
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Groq and Nvidia sign non-exclusive licensing deal for AI inference tech
BY TEAM IMPACT
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Bisk Farm Marks 25 Years with Shraddha Kapoor as Rich Marie Brand Ambassador
BY TEAM IMPACT
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Infosys appoints Kisha Gupta as Global Head of Brand
BY TEAM IMPACT
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Underneat Clocks 200% Growth After Myntra Launch
BY TEAM IMPACT
Spotlight
Brought To You By... ‘Reality TV’
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Interview
Consumer Chemistry
BY Pritha Pahari
Talking Point
The Air Pollution Paradox
BY Yash Bhatia
Cover Story
Activate To Engage
BY Pritha Pahari BY Ruchika Jha

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Best Ads of December 2025

As 2025 closed, brands chose restraint over noise. Here are Impact’s picks of the most thoughtful campaigns of December 2025

Cleared For Branding

‘No More’ Noise

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M. V. S. Murthy, CMO, Federal Bank on the Bank’s new brand identity and the journey ahead