Brand: Platinum Guild International (PGI)
Campaign: Unlock with Love
AGENCY
Vishnu Srivatsav
National Creative Director, 22feet Tribal Worldwide
“When we found out that when people are in love, and they look into each other’s eyes, their heartbeats sync, we knew that was the perfect way to launch our new collection, which was designed with the same ethos in mind.”
CLIENT
Sujala Martis
Consumer Marketing Director, Platinum Guild International (PGI) India
“For today’s consumers, Platinum Love Bands represents more than just a piece of jewellery — it’s a modern expression of love rooted in partnership, and emotional depth. This campaign taps into a powerful insight: that love is often felt in moments that don’t need words.”
Brand: Navi Limited
Campaign: Navi UPI - The UPI app for people in hurry | Tailor
AGENCY
Abhijit Avasthi
Founder, Sideways
“When a product and an idea complement each other, it’s like the perfect match. Right from the outset, we knew what sets Navi UPI apart as a product was its speed. That helped us create Hurrypur and everything that goes on there in great detail.”
CLIENT
Rajiv Naresh
MD & CEO, Navi Limited (formerly Navi Technologies Limited)
“We didn’t want to just advertise payments; we wanted to show what fast, friction-free living feels like. The world of Hurrypur is a magical place where everything moves at turbo speed - with Navi UPI, we want our customers to experience that feeling every time they transact.”
Brand: Birla Opus Paints
Campaign: Wall Therapy by Calista
AGENCY
Sachin Kamble
Chief Creative Officer, Leo – South Asia
“With Birla Opus Paints Calista, we wanted to show that even in the middle of chaos, there’s room for play. The film’s ‘rage wall’ is a symbolic space where colour, emotion, and release come together. It reminds us that sometimes, a touch of creativity and playfulness is all it takes to turn tension into something beautiful.”
CLIENT
Inderpreet Singh
Head of Marketing, Birla Opus Paints
“‘Wall Therapy By Calista’ is a playful yet powerful demonstration of how Birla Opus Calista’s stain resistance and stain guard feature can simplify life, proving that even after the messiest moments, your walls can remain pristine and you can be stress-free.”
Brand: Ionic Wealth
Campaign: Your Wealth is Your First Startup
AGENCY
Arvind Krishnan
Founder, Manja
“Our campaign reimagines the traditional language of wealth management, positioning the investor as a founder and their wealth as a start-up, inspiring them to take a more entrepreneurial approach to wealth creation.”
CLIENT
Srikanth Subramanian
Co-founder and CEO, Ionic Wealth
“Today’s affluent investors — successful entrepreneurs, CXOs and business owners are ambitious, digitally native, and well-travelled. Yet their wealth journeys haven’t kept pace with their professional success, constrained by time and evolving priorities. What they need is a trusted wealth partner with deep domain expertise offering the flexibility to engage on their own terms.”
