Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, has unveiled its digital film on World Stress Awareness Day spotlighting Birla Opus Calista, its premium range of emulsions.
The film, aptly called ‘Wall Therapy by Calista,’ reinforces the role of colours in making everyday stress a little lighter.
Through its new digital film, Birla Opus Calista invited people to ‘let it all out.’ The film starts with visuals and reactions of people to a mysterious big black, room sized box placed in the middle of a busy road with a signage stating ‘Enter to relieve stress’. Upon entering participants were encouraged to vent their frustrations at a wall by throwing daily messy products like ketchup, over-ripe tomatoes, eggs, colourful water balloons, amongst other things.
Inderpreet Singh, Head of Marketing, Birla Opus Paints, said, “With our new digital film for Birla Opus Calista, launching on World Stress Awareness Day, we wanted to offer a unique perspective on managing daily pressures while also showcasing the innovative capabilities of our products. 'Wall Therapy By Calista' is a playful yet powerful demonstration of how Birla Opus Calista's stain resistance and sain guard feature can simplify life, proving that even after the messiest moments, your walls can remain pristine and you can be stress-free.”
Sachin Kamble, Chief Creative Officer, Leo – South Asia, said, “In today’s world, stress has almost become a part of daily life. With Birla Opus Paints Calista, we wanted to show that even in the middle of chaos, there’s room for play. The film’s ‘rage wall’ is a symbolic space where colour, emotion, and release come together. It reminds us that sometimes, a touch of creativity and playfulness is all it takes to turn tension into something beautiful.”
