Aditya Birla Fashion and Retail Ltd. (ABFRL) has announced the appointment of Altamash Khan as the Head of Media and Digital Marketing for Pantaloons, marking a significant addition to the brand’s leadership as it continues to expand its digital and media footprint across India.
With over 15 years of experience across digital marketing and brand transformation, Altamash joins Pantaloons from Raymond Lifestyle, where he led large-scale digital initiatives across the company’s fashion portfolio. In his previous role, as informed by the brand, he drove growth through data-led digital strategy, full-funnel measurement, influencer and content marketing, significantly enhancing the brand’s online presence across India.
Altamash has been at the forefront of digital innovation across FMCG, retail, auto, and entertainment sectors. Before Raymond, Altamash led digital marketing for Kellogg’s India, overseeing integrated digital campaigns and brand engagement strategies. Prior to that, he was part of Godrej Consumer Products Limited where he spearheaded digital initiatives at Godrej Consumer Products driving digital adoption and data driven marketing.
Altamash’s work has earned him over 60+ industry accolades at various notable advertising and marketing awards. He has also been juror and speaker at prominent events thereby shaping how marketing effectiveness is measured and celebrated.
Speaking about his new role, Altamash Khan said, “Pantaloons has always understood the pulse of India – energetic, expressive, and constantly evolving. Joining the brand at this stage is an opportunity to redefine how fashion storytelling meets digital scale. My focus will be on crafting experiences that build affinity, where every digital interaction feels intuitive, relevant, and deeply human.”
