FROM THE AD-LAND

Frenemies of the Ad World

As brands weigh the benefits of collaboration versus competition, will it be frenemies or sworn enemies that will dominate the advertising arena?

18th November 2024
BY Anushka Sengupta

FROM THE AD-LAND

Tohfa, Tohfa, Tohfa!

With Raksha Bandhan kicking off the festive season, IMPACT explores the evolution of gifting culture and festive marketing, from greetings to gift hampers. Dive into the changes over the years!

19th August 2024
BY Mansi Sharma

FROM THE AD-LAND

Discussing the Forbidden

The latest campaign for Durex by VML has put a fresh spotlight on how Indians perceive gender identity in kids and how marketing efforts backed by on-ground impact can shift the dial.

29th July 2024
BY Mansi Sharma

FROM THE AD-LAND

Change is Navigable Now

On the sidelines of the opening FCB NOW launch, IMPACT caught up with FCB Group India leadership to understand what the newage content creation looks like for data-led creative agencies.

17th June 2024
BY Mansi Sharma

FROM THE AD-LAND

All Eyes On the Billboard

The Mumbai OOH catastrophe was an unfortunate incident, and certain amends must be made to improve the situation, but the 4000+ crore industry remains largely resilient.

27th May 2024
BY Aryan Khanna

FROM THE AD-LAND

IPL, The Unvanquished

Despite revised GST rules putting burden on cash flow, Dream11 remained the top advertiser on IPL 2024 for the first seven matches.

06th May 2024
BY Mansi Sharma

FROM THE AD-LAND

The Disillusionment with Platform X

As Hyundai joins the long list of brands that have abandoned advertising on X, we explore whether social media marketing has become a bed of thorns for brands.

29th April 2024
BY Mansi Sharma