Aditya Kanthy to be President & MD - OAI in merged Omnicom-IPG entity

In the new scheme of things at Omnicom-IPG, Aditya Kanthy will take on the role of President of Omnicom Advertising India, highly placed sources have told IMPACT.
Kanthy was till recently overseeing Omnicom’s creative agencies in the region, namely BBDO, DDB Mudra and TBWA as the CEO.

Prior to this role, Kanthy was CEO & MD at Omnicom Advertising Group, he Kanthy joined DDB Mudra in 2003 as a strategic planner, rising to Chief Strategy Officer before becoming CEO and Managing Director of DDB Mudra Group in 2023. Under his leadership DDB Mudra Group was ranked Asia’s #1 effective agency by WARC Rankings 2021, became the first Indian agency to be recognised as APAC Agency of the Year at Spikes Asia 2022. In 2024, Aditya served as the Jury President of Creative Effectiveness and Creative Strategy at Spikes Asia.