The final evening of the ABBY Awards 2026, powered by One Show, brought the spotlight back to creative excellence, rewarding standout work across Video Craft, Audio & Radio, Social Content & Influencer Marketing, Creative Commerce, Outdoor, Print, Integrated, Digital & OTT and Brand Experience categories at Goafest 2026.
After two days dominated by media strategy, specialist capabilities and integrated thinking, Day 3 celebrated the campaigns, creators and agencies pushing the boundaries of storytelling and craft across formats.
The biggest win of the night went to Leo India, which was crowned Creative Agency of the Year with 640 points and 134 metals, including one Grand Prix. The agency continued its strong momentum from Day 2, where it had already emerged as a dominant force across specialist categories. Independent agency Enormous secured the second spot with 372 points, while McCann India finished among the top three with 146 points.
“The Creative Agency of the Year win comes on the back of 6 specialist agency awards, including Technology, Health, Direct, Digital, Brand Activation and Brand Experiences. That’s an incredible body of work across brands, categories, teams and geographies. And another big win for us this evening is our client PepsiCo being named ‘Client of the Year’—it truly reiterates our belief that the best work is born out of strong partnerships. Congratulations to all our client partners and the talented teams at Leo,” said Amitesh Rao, CEO, South Asia – Leo.
In the network rankings, Publicis Groupe emerged as Creative Network Agency of the Year with a commanding 796 points and 172 metals, including one Grand Prix. Omnicom Media followed in second place with 300 points, while WPP was in the third place with 74 points.
Talking about the win, Anupriya Acharya, CEO Publicis Groupe South Asia said, “Winning the inaugural Creative Network of the Year is a powerful recognition of the breadth, consistency and impact of our creative work. Alongside Leo India’s continued Agency of the Year momentum, this win reflects more than a strong awards season—it signals the scale of ideas being built across our agencies for a wide repertoire of clients, with work that delivers both creative excellence and business impact.
What is especially exciting is that India is no longer just creating for local markets; our teams are helping shape global solutions and setting new benchmarks for creative effectiveness worldwide. This recognition belongs to the incredible teams who continue to push the boundaries of modern creativity every day, and to the clients who place their trust in us.”
Rajdeepak Das, Chief Creative Officer, Publicis Groupe - South Asia and Chairman, Leo South Asia adds, “Winning the Creative Network of the Year’ is deeply gratifying because it reflects the culture of excellence we have incubated throughout our creative agencies. Across categories and clients, our focus has been on solving real problems, shaping culture, and building work that drives business value. This is a proud moment for every team, partner, and client who has believed in the power of ambitious, transformative ideas. Kudos to all the amazing teams at Leo, Saatchi & Saatchi, BBH and Publicis Production.”
Among independent agencies, Enormous delivered one of the evening’s strongest performances, winning Creative Independent Agency of the Year with 372 points and 96 metals. Tribes Communications Pvt. Ltd. secured second place with 134 points, while White Rivers Media and Wisteria tied at 60 points each to round out the rankings.
Ashish Khazanchi, Managing Partner, Enormous said, “We’re proud to be recognised as Independent Agency of the Year, but what’s equally satisfying is being part of a consolidated list of agencies and still ranking number two. Awards like these are really a byproduct of what we do every day. The secret sauce is simple—we genuinely love what we do. Every day, we put in the rigour across strategy, insight, craft and ideas. Some days are tougher than others, but most days are rewarding. This recognition is an outcome of that consistent process.”
Brands also took centre stage on the final night. PepsiCo India won Client of the Year with 150 points and 31 metals, powered by a mix of Grand Prix, Gold and Silver wins across categories. Flipkart Internet Pvt. Ltd. and Krafton completed the top three with 134 points each.
Tarun Bhagat, Chief Marketing Officer and Lead Away From Home Channel, India BU Beverages, PepsiCo India said, “Very excited to be Client of the Year. At PepsiCo, we’re trying to do a lot of creatively brave work that moves audiences, and I think this award is a testament to that. It is also a testament to the great teams we have across the food and beverage side of the business. We’ve been continuously raising the bar over the last couple of years, and especially this year. In the end, I would also like to thank Leo India and all our creative partners who helped us succeed here.”
In craft-focused honours, Good Morning Films emerged as Video Craft Specialist of the Year with 68 points, followed by Mothership Productions and Vanilla Films.
Commenting on the win, Robin D’Cruz, Executive Producer, Good Morning Films said, “It’s a great feeling as we won the ABBYs for the 4th time. Thank you, all the cast and crew and the clients and agencies that believe in us. It’s great working with them. I love coming to Goa for ABBYs.”
Among the specialist honours announced on the final evening, Leo India emerged as Branded Content & Entertainment Specialist Agency of the Year with 38 points and 8 metals. Enormous followed closely with 32 points, while White Rivers Media secured the third spot with 10 points.
And in Brand Experience & Activation, Leo India once again dominated the rankings, winning the specialist title with 70 points and 15 metals. McCann India came in second with 16 points, while Tribes Communications Pvt. Ltd. secured third place with 12 points.
The evening also celebrated a wide spectrum of winning work across categories, including Print, Outdoor, Social Content & Influencer Marketing and Integrated campaigns. Campaigns from brands such as Britannia, Flipkart, PepsiCo, Amazon, Krafton and HDFC Mutual Fund featured prominently across the metals tally, reflecting the growing diversity of creative storytelling in Indian advertising.
As Goafest 2026 drew to a close, the ABBY Awards once again underscored how the industry is evolving beyond siloed disciplines. From integrated campaigns and cultural storytelling to platform-native content and immersive brand experiences, this year’s winners reflected an industry increasingly defined by versatility, collaboration and bold creative ambition.
