Kartik Sharma, the Chief Executive Officer of Omnicom Media Group India, prior to the merger, has been elevated to CEO of Omnicom Media India, post the most discussed merger in the advertising sector this year.
Sharma joined Omnicom in July 2020 from Wavemaker, where he served as CEO–South Asia. During his more than decade-long stint at Wavemaker (formerly Maxus), he held key leadership positions that strengthened the agency’s regional footprint. He has also worked with Madison Media and Mindshare, bringing over two decades of media, strategy, and leadership expertise to his new role. Since taking charge of Omnicom Media Group (OMG) India, he’s presided over a period of steady share gains and headline account wins, while pushing the network deeper into auto, tech and performance-led media.
Sharma’s appointment comes as Omnicom executes one of the largest restructurings in its history. The holding company is set to eliminate more than 4,000 jobs and retire several long-standing global agency brands following the completion of its blockbuster IPG acquisition.
