As India’s electric two-wheeler market continues to expand, Avore Electric launches its EV motorcycle with a clear proposition: ‘built for Indians, by Indians and with Indian technology.’
Guided by Priyank Rakholiya, CEO and Founder of Avore Electric, the brand is launching a brand-new product—an electric motorcycle. Rakholiya says the idea behind the brand emerged from the need for EV technology better suited to India. “Indian driving style is different. The Indian atmosphere is different. Our road conditions are also different,” he notes, adding, “So, we need to design the technology as per what Indians require.”
While the electric scooter category has seen increasing competition, Rakholiya believes the electric motorcycle segment is still relatively untapped. “In the motorcycle segment, there are very few players,” he says, positioning Avore Electric as a company focused specifically on building electric motorcycles.
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A key differentiator for the brand is its emphasis on indigenous development. Before starting the company, Avore Electric set up its R&D centre, which now has more than 100 people working on product development. Apart from battery cells, Rakholiya says the company has developed several key components in India, including the motor, motor controller, battery pack, charger, display and software systems.
“All the powertrain—the software, the service software and operating system—are Made in India and developed and designed in-house,” he says.
The wider Avore Electric team comprises around 150 people, bringing together young engineers and experienced automotive professionals. Rakholiya says the team includes 15-16 IIT graduates and 10-12 PhD holders, alongside leaders with experience at companies such as TVS, Tata and Royal Enfield.
In a country that is only adapting to the EV culture and setting up charging stations across, Avore has managed to stay a step ahead. Charging accessibility is also one of the product’s key propositions. The motorcycle comes with an onboard fast charger, allowing users to charge it through a standard three-pin plug. “You don't need to rely on the charging infrastructure,” Rakholiya says.
For now, Avore Electric is keeping its focus firmly on motorcycles. Over the next two years, the brand plans to expand its presence across India, build its dealer network and make the product available in more states and cities.
On the marketing front, the company is relying on product validation, customer feedback, automotive journalists and relevant influencers rather than celebrity-led advertising. “Right now, our celebrities are our customers and the people who use our product,” says Rakholiya.
With its first product now in the market, Avore Electric’s ambition is to combine Indian engineering with a deeper understanding of local mobility needs—and build its presence in an electric motorcycle category that it believes is only beginning to take shape.
(The brands that we cover in this segment are not from New Delhi, Mumbai, Chennai, Kolkata or Bangalore)
