In a move set to redefine the energy storage landscape, pioneering battery technology start-up BESSIUM has appointed EFGH Brand Innovations as its brand partner. The creative agency will take charge of BESSIUM’s brand communication, tasked with developing high-impact campaigns and a compelling brand narrative as the company aims to reshape the future of power.
Positioning itself as a next-generation energy storage leader, BESSIUM is focused on making clean energy a practical, scalable solution for both industries and communities.
Ravi Shankar Sharma, CEO and Founder of BESSIUM, said, “Imagine a world where energy flows without barriers - where industries never pause, and clean power never runs out. That’s the world we’re building at BESSIUM. Leading in battery energy storage, we’re bridging the gap between ambition and action, between possibility and reality. And I couldn’t be more excited to be working with Emanuel again - he brings such edgy, disruptive thinking to the table. We’re itching to go all out this time.”
Joining him is Rahul Khanna, COO and Co-founder, who added, “We’re building not just batteries, but belief—in India’s ability to lead the global energy transition. With our indigenous Battery Management System (BMS), we’re proud to push the Make in India mission forward. From Electric Vehicles to Solar solutions, UPS systems to cutting-edge Energy Storage, BESSIUM is at the heart of it all - and we’re just getting started. At BESSIUM, our focus is not just on innovation, but on making it work at scale. This partnership with EFGH is key to building a brand that matches the power of our technology - bold, future-facing, and built to last.”
EFGH Brand Innovations, led by award-winning creative entrepreneur Emanuel Upputuru, will handle BESSIUM’s brand positioning, creative development, and integrated marketing efforts.
Upputuru shared his enthusiasm about the partnership, “I’m thrilled to partner with Ravi once again—this time to build BESSIUM from the ground up, while the foundation stone is still being laid. Ravi and Rahul’s vision is as bold as it is timely, and crafting a brand narrative that speaks to industries, policymakers, and people is an exciting challenge. In the recent past, we’ve done some truly edgy work together for Powertron and HomeBrain—and they expect nothing less this time around.”
With this collaboration, BESSIUM looks set to amplify its mission and voice in the global energy and sustainability space, championing indigenous innovation and clean technology.
