‘Plan is to add 30–40 Popeyes stores every year and get to 250 stores,’ says Jubilant CEO

In a candid chat with IMPACT magazine, Sameer Khetarpal, MD & CEO of Jubilant FoodWorks Ltd, talks about bringing the globally loved fried chicken brand Popeyes to Mumbai. He outlines the brand’s aggressive expansion blueprint, and reveals why Popeyes is poised to become India’s most loved fried chicken destination.

Khetarpal also offers insights into how the brand is being tailored to Indian tastes, hinting at a more localised menu that still stays true to its Louisiana roots. From consumer feedback to competitive strategy, he lays out the road ahead for Popeyes in India.