Deloitte has unveiled its first-ever global tagline, ‘Together makes sense’, underscoring the growing importance of collaboration in solving complex business challenges. The global professional services network spanning audit, consulting, tax, financial advisory, and risk advisory believes its true differentiator lies in its multidisciplinary model, which brings cross-functional specialists together to deliver holistic solutions.
Speaking to IMPACT, Jehil Thakkar, Partner, Deloitte India, explains that the way businesses operate has changed dramatically. “A siloed or linear approach doesn’t work anymore. What we now need is a multidisciplinary model, integrating capabilities across industries, technology, and diverse experiences,” he says.
Thakkar pointed out that even strategy assignments, once purely conceptual exercises, now demand expertise in technology, operations, and sector-specific know-how.
“If you’re working with an e-commerce client, you need talent who understand retail, logistics, warehousing, technology, and UI/UX. That’s how you add real value today,” he adds.
The new tagline, he says, is not about signalling a dramatic shift but about articulating Deloitte’s existing approach. “Technology-driven transformation requires collaboration with partners like AWS, SAP, Oracle, and others. Our approach is about co-creation with clients and partners, not delivering in isolation,” he highlights.
While branding exercises are typically associated with B2C companies, Deloitte’s initiative is targeted squarely at clients, partners, and prospective talent. “We remain a B2B firm, so there’s no consumer shift here. The emphasis is on communicating that we operate in a collaborative, ecosystem-driven way. It also signals to potential hires that Deloitte is not a siloed workplace. They’ll get to work with diverse teams across industries, with technologists, and even with medical professionals, to co-create solutions,” Thakkar explains.
As an example of the multidisciplinary model in practice, Thakkar cites Deloitte’s work with Apollo Tyres, which aimed to improve manufacturing efficiency using IoT (Internet of Things).
“We needed IoT experts, people who understood automotive components, logistics, and technology. We partnered with AWS and co-created the solution with the client. The result: costs went down by 9% and energy costs by 3–4%," he adds. This, Thakkar emphasises, is a marked departure from the traditional consulting model. “Earlier, consultants would disappear into a room, make slides, and come back with recommendations. Today, it’s about sitting with the client, with partners, and building solutions together,” says Thakkar.
India Demands More
As India's economy is growing at a rapid pace, Thakkar points out that Indian clients are no longer satisfied with just strategic recommendations; they now expect full-scale execution and even operations.
“Clients in India, like globally, have become extremely savvy. They’re no longer satisfied with advice alone. Increasingly, they say: ‘Do it for me. Build it for me. Operate it for me.,” underscores Thakkar.
He explains that if Deloitte recommends changes in IT systems or supply chains, clients also expect the firm to implement and sometimes run those systems. To meet this demand, Deloitte has expanded beyond advisory and implementation into an 'operate' business, taking over functions such as marketing, finance, or compliance to directly deliver outcomes.
He points out that the opportunities for multidisciplinary collaboration in India are vast, cutting across assurance, tax, consulting, and strategy. Even something seemingly straightforward, like GST reform, extends beyond tax into technology, supply chains, and procurement.
