Arias and Shisenfox have taken their collaboration from concept to consumer with a curated retail debut that underscores their shared vision for modern eyewear in India. After launching the Arias × Shisenfox eyewear collection earlier in 2025 blending Lara Dutta’s timeless design sensibility on Arias with Shisenfox’s precision-led craftsmanship, the duo brought the range into physical retail through exclusive showcases at two of Mumbai’s stores: Classic Vision and EyeWorld Optics. The collection was earlier available online on platforms including the Shisenfox website, Amazon, Myntra and Flipkart.
The retail launch marked not just a key milestone for the Arias × Shisenfox partnership, but also a reflection of Arias’ larger evolution as a lifestyle brand. Founded by Lara Dutta and named after her daughter Saira (Arias being the reverse of her name), the brand is deeply personal to its creator, with Dutta closely involved across every stage of development. Already spanning categories such as beauty, skincare, furnishings and décor, and kidswear, Arias has now extended its footprint into eyewear through its collaboration with Shisenfox, a brand known for its future-focused designs and Japanese-inspired craftsmanship. Speaking at the event, Lara Dutta emphasised that eyewear is 'a powerful extension of one’s personality,' with the Arias collection designed to feel elegant yet effortless for everyday use. Together, Arias and Shisenfox are positioning the collection as a blend of expressive style and functional elegance aimed at the modern Indian consumer, signalling a clear intent to strengthen brand presence both online and in retail spaces nationwide.
Lara Dutta, Founder, Arias spoke to IMPACT Magazine about the vision behind the collaboration with Shisenfox, and her approach to building a lifestyle brand rooted in everyday design and accessibility.
Watch the full video interaction below:
Edited excerpts from the conversation follow:
Q] Please, share the story of how this collaboration first came about and what drew you to work with Shisenfox?
Arias is my brand and it’s been around for the last three to four years. Over time, we’ve built it across multiple verticals, starting with Arias Skincare and Fragrances, followed by Arias Kidswear and Arias Home. Eyewear felt like a very natural extension, another vertical we wanted to grow and Sisenfox specifically, because I was clear that I wanted to create an eyewear brand that is timeless, iconic, stylish, and yet very affordable.
For me, choosing Shisenfox was very intentional. They already have a strong presence in the market and are positioned among the leading online eyewear brands. Finding the right partners who align with your vision makes all the difference. Today marks our retail launch, while we’ve had an online presence already, Arias by Shisenfox is now available across over a hundred retail outlets across the country.
I’m excited for consumers to walk into stores, try on the glasses, and find something that truly fits their personality.
Q] From a marketing standpoint, who will be the target consumers for this collection? And which mediums will you choose to connect with them?
My target audience is really everyone, men, women, anyone who wears glasses in any form, whether sunglasses or prescription eyewear. We’re offering a product built with incredible technology, much of it inspired by Japanese innovation, but designed specifically for Indian faces, including the shape of our nose bridges. It’s about great quality paired with strong, stylish design. I don’t feel the need to narrowly define my consumer. As we discussed at the press conference, people today enjoy owning two, three, or even four pairs of sunglasses or prescription glasses. The idea is to make that sense of luxury accessible, to give people the freedom to own as many pairs as they want.
Q] Eyewear is a crowded category today, especially in India. What is your key marketing insight and approach that will help you to cut through the clutter?
What we offer is quite unique. At our price point, for an Indian brand, the quality is on par with. In some cases even better than many international brands available in the country today. Consumers also have the freedom to choose from a wide range of styles and lenses, allowing them to express the kind of personality they want to put forward. Ultimately, I believe the product will speak for itself.
Q] Looking ahead, how do you see Arias expanding or evolving?
As we were saying, Arias is already present across multiple verticals, and over the next quarter and into the coming year, three to four more brands will be launched under the Arias umbrella. The idea is to build this consistently and carefully, especially since I’m personally involved in every product that carries the Arias name. The focus is on bringing something that feels genuinely unique and aspirational to the consumer.
