Yamaha India recently made a powerful statement with the launch of four new models — the XSR155, FZ-RAVE, and two electric scooters, the AEROX-E and EC-06. The showcase reflected the brand’s determination to move beyond its traditional segments and carve a stronger presence in India’s dynamic two-wheeler market.
In an exclusive conversation with IMPACT, Vijay Kaul, General Manager, Marketing, Yamaha Motor India Sales Pvt. Ltd., shared insights into the brand’s evolving journey. He spoke about how Yamaha continues to resonate with younger consumers while staying true to its core DNA — one that stands for style, sportiness, and excitement. Kaul also delved into Yamaha’s electric mobility roadmap, its focus on tier-2 markets, and the company’s larger vision for the future of mobility in India.
Watch the full interaction here:
