E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. Interview

‘JUST BECAUSE CANNES LIONS IS DIGITAL DOESN’T MEAN THERE WILL BE LESSER BUZZ’

Prateek Bhardwaj, CCO, Lowe Lintas who will be on the Health and Wellness jury this year, tells us why this year is going to be particularly challenging for the jurors

BY NEETA NAIR
04th May 2021
‘JUST BECAUSE CANNES LIONS IS DIGITAL DOESN’T MEAN THERE WILL BE LESSER BUZZ’

Cannes Lions will return as a digital only festival and awards show this year. With just over a month to go for the biggest festival of creativity, IMPACT caught up with Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas who will be on the Health and Wellness jury this year. Bhardwaj tells us why this year is going to be particularly challenging for the jurors and why it will be a far cry from his previous outing as a Cannes Lions juror in 2018

Q] Cannes Lions is back after a two year break; what are you looking forward to the most this year?
The work! The fact that this year we’re awarding for two years, and two dramatically different years at that, makes it a very interesting show indeed. 2019’s work will have no context of COVID-19, and COVID-19 was the universal brief for all of 2020, so to pick one winner from two such different contexts will be challenging.

Q] Do you feel a Digital-only Cannes Lions can create as much buzz as the physical event at Palais des Festivals?
The buzz was always about the work. It was the ‘fearless girl’ who was talked about, not the socialising. So I don’t think there will be any less buzz. What will be missed is the connection with the rest of the industry. To mingle, to connect, to hear about each other’s processes and challenges improves us all as advertising people. That’s what I’ll miss.

Q] You are judging the Health and Wellness category, what excites you the most about this particular category which has assumed a lot of importance courtesy COVID last year?
You’re right, Health and Wellness assumes even more importance in a year like this. COVID is impacting the Health and Wellness industry in permanent ways. I’m looking forward to see how advertising has helped them navigate these times.

Q] This is clearly not your first time as a juror for Cannes Lions; what has been your most memorable experience while judging entries at Cannes in the past?
In jury rooms, it’s always the debates that stay with you. That’s the fun part for me, where we challenge each other to change the lens with which we are judging the work.

Q] What is the most difficult aspect about judging the Cannes Lions entries?
The most difficult aspect has to be the cultural context. Because it is such a global show, one can miss the cultural nuance that makes a piece of work great in its market. Whenever there’s a piece I’m iffy about, I look a little harder to see if I’m missing any cultural context.

  • TAGS :
  • Prateek Bhardwaj

RELATED STORY VIEW MORE

India's Pulse Hits Rs.750 Crore
BOULT: SOUND MARKETING
India’s 1st lockdown agency- Atom celebrates 5 years with 40% Y-o-Y revenue growth

TOP STORY

‘Humans Respond to Humans, not Code'

In an AI-driven world, some brands stand out by embracing emotional storytelling—this one’s a look at how heart still leads in a data-led age


The Caratlane to Chic


India's Pulse Hits Rs.750 Crore


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Scroll Back: Ashi Khanna on Her Journey Through the Evolution of Content

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com