“Clients have gotten a lot smarter in terms of the fundamentals to build business success,” said Hamish Davies, Global Chief Growth and Marketing Officer, Wavemaker, during a conversation with Simran Sabherwal, Editor, Pitch Magazine.
Davies, who is attending the Cannes Lions International Festival of Creativity, is happy about the agency’s growth in 2023, boasting a 73 percent retention rate. Speaking of the India business, Davies said, “The biggest win in India was with Reckitt, which was 75 million plus and one of the biggest media clients in the country.” According to him, Wavemaker India brought in the seventh biggest win or retention for the group worldwide and also had a 100% retention rate.
He further mentions that this year saw some large new business pitches, but not so much from medium or small businesses. Speaking of WPP Open – an integrated platform for all services –Davies says that two major clients – Pepsico and Nestle – have embraced the platform.
Speaking of the markets in India and China, and the business they are onboarding, Davies says, “We need markets like India and China to grow faster than the more mature markets in North America, and Europe. I'm sorry to my brilliant colleagues in India, but they always have a little bit more to put into it.”
