simran sabherwal STORIES

simran sabherwal

simran.sabherwal@exchange4media.com

Assistant Editor

Interview
‘India has been one of our top performers’
BY SIMRAN SABHERWAL
Interview
‘We have a focused strategy this year’
BY SIMRAN SABHERWAL
Interview
'There will be a tussle between tech and creativity’
BY SIMRAN SABHERWAL
Spotlight
‘Our Indian team is a brilliant leadership group’
BY SIMRAN SABHERWAL
Spotlight
UPGRAD IS UPBEAT ABOUT ITS MBA, TO UP STAKES ON VFX & ANIMATION
BY SIMRAN SABHERWAL
Spotlight
‘FOUR OUT OF TAMIL NADU’S TOP FIVE SHOWS BELONG TO STAR VIJAY’
BY SIMRAN SABHERWAL
Spotlight
‘WE WERE BORN IN BANGALORE, BUT TO THRILL THE NATION’
BY SIMRAN SABHERWAL
Interview
‘WE HAVE BEEN STEADFAST IN OUR REGIONAL AMBITIONS FOR OVER 15 YEARS’
BY SIMRAN SABHERWAL
Interview
WHY LICIOUS IS ALL ABOUT THE LOVE OF MEAT
BY SIMRAN SABHERWAL
Spotlight
‘AT CNN, WE WORK FROM AN INSIGHT LED SALES PERSPECTIVE
BY SIMRAN SABHERWAL
Interview
‘OUR POST IPL RESEARCH SHOWS THAT GAMEZY ADS HAD MORE THAN 70% UNAIDED RECALL’
BY SIMRAN SABHERWAL
Interview
‘THE STRONG SPORTING CALENDAR IN 2021 IS A BIG DRAW FOR FAMILIES TO WATCH STAR SPORTS’
BY SIMRAN SABHERWAL
Interview
TRUST IS THE NEW CURRENCY OF BRAND DIFFERENTIATION: SHASHANK SRIVASTAVA
BY SIMRAN SABHERWAL
Interview
‘WITH THE IPL AD CAMPAIGN, LENSKART REGAINED ITS PRE-COVID REVENUE-GROWTH’
BY SIMRAN SABHERWAL
Interview
‘IPL IS THE APPROPRIATE PLATFORM TO BUILD BRAND SALIENCY AND EQUITY’
BY SIMRAN SABHERWAL
Interview
DRIVING AN ATTITUDINAL TRANSFORMATION TOWARDS GOLD LOANS
BY SIMRAN SABHERWAL
Talking Point
HOW SEBAMED CHANGED THE RULES OF THE SKINCARE GAME
BY SIMRAN SABHERWAL
CMO Interview
TANISHQ: BRINGING BACK THE SPARKLE IN CONSUMERS’ LIVES
BY SIMRAN SABHERWAL
Spotlight
TIME FOR BRANDS TO ADD VALUE TO CONSUMERS: HEMANT MEHTA, KANTAR
BY Ritika Raj & Simran Sabherwal
Spotlight
HOW STAR & DISNEY INDIA IS PUTTING A ‘SIRIUS’ FOCUS ON ROI
BY SIMRAN SABHERWAL
Spotlight
‘AMAGI HAS GROWN MORE THAN 500% OVER THE LAST THREE-FOUR YEARS’
BY SIMRAN SABHERWAL
Interview
We are going into the festive season full throttle: Ajoy Chawla
BY SIMRAN SABHERWAL
Interview
UBER INDIA: RIDING ON SERVICE QUALITY AND SAFETY
BY SIMRAN SABHERWAL
Cover Story
STAR’S DREAM IPL
BY SIMRAN SABHERWAL
Interview
‘STAR JALSHA’S LEADERSHIP GAP WITH ITS NEAREST RIVAL IS NOW 149 GRPS’
BY SIMRAN SABHERWAL
CMO Interview
BRITANNIA: REALISING ‘HOMEPRENEUR’ DREAMS
BY SIMRAN SABHERWAL
Interview
OUR JOB IS TO HELP BRANDS TELL THEIR STORY: SUNITA RAJAN, CNN
BY SIMRAN SABHERWAL
Spotlight
THE WILD AND INNOVATIVE JOURNEY OF BRAND WILDCRAFT
BY SIMRAN SABHERWAL
Cover Story
THE BIG FREE DISH COMEBACK
BY SIMRAN SABHERWAL & TASMAYEE LAHA ROY
Spotlight
TITAN’S BRAND ZOYA: KEEPING THE SPARKLE ALIVE IN TESTING TIMES
BY SIMRAN SABHERWAL
CMO Interview
IMPERIAL BLUE: RAISING A TOAST TO MEN
BY SIMRAN SABHERWAL
Spotlight
ITC: RE-IMAGINING THE FROZEN FOOD SEGMENT
BY SIMRAN SABHERWAL
Interview
‘SULEKHA IS THE AIRBNB OF DIGITAL EXPERT SERVICE PROVIDERS’
BY SIMRAN SABHERWAL
More From Impact
THE INCREASINGLY BLURRING LINES BETWEEN THE CMO AND CTO
BY SIMRAN SABHERWAL
Cover Story
IMPACT 40 UNDER FORTY: THE GO-GETTERS
BY SIMRAN SABHERWAL
Cover Story
THE RS 5,000 CR OPPORTUNITY FOR OTT PLATFORMS IN INDIA
BY SAMARPITA BANERJEE & CHRISTINA MONIZ (With inputs from BERYL MENEZES & SIMRAN SABHERWAL)
Cover Story
‘WE ARE CONFIDENT OF GROWING BY 20% GOING AHEAD’
BY SIMRAN SABHERWAL

TOP STORY

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