simran sabherwal STORIES

Interview
‘OUR POST IPL RESEARCH SHOWS THAT GAMEZY ADS HAD MORE THAN 70% UNAIDED RECALL’
BY SIMRAN SABHERWAL
Interview
‘THE STRONG SPORTING CALENDAR IN 2021 IS A BIG DRAW FOR FAMILIES TO WATCH STAR SPORTS’
BY SIMRAN SABHERWAL
Interview
TRUST IS THE NEW CURRENCY OF BRAND DIFFERENTIATION: SHASHANK SRIVASTAVA
BY SIMRAN SABHERWAL
Interview
‘WITH THE IPL AD CAMPAIGN, LENSKART REGAINED ITS PRE-COVID REVENUE-GROWTH’
BY SIMRAN SABHERWAL
Interview
‘IPL IS THE APPROPRIATE PLATFORM TO BUILD BRAND SALIENCY AND EQUITY’
BY SIMRAN SABHERWAL
Interview
DRIVING AN ATTITUDINAL TRANSFORMATION TOWARDS GOLD LOANS
BY SIMRAN SABHERWAL
Talking Point
HOW SEBAMED CHANGED THE RULES OF THE SKINCARE GAME
BY SIMRAN SABHERWAL
CMO Interview
TANISHQ: BRINGING BACK THE SPARKLE IN CONSUMERS’ LIVES
BY SIMRAN SABHERWAL
Spotlight
TIME FOR BRANDS TO ADD VALUE TO CONSUMERS: HEMANT MEHTA, KANTAR
BY Ritika Raj & Simran Sabherwal
Spotlight
HOW STAR & DISNEY INDIA IS PUTTING A ‘SIRIUS’ FOCUS ON ROI
BY SIMRAN SABHERWAL
Spotlight
‘AMAGI HAS GROWN MORE THAN 500% OVER THE LAST THREE-FOUR YEARS’
BY SIMRAN SABHERWAL
Interview
We are going into the festive season full throttle: Ajoy Chawla
BY SIMRAN SABHERWAL
Interview
UBER INDIA: RIDING ON SERVICE QUALITY AND SAFETY
BY SIMRAN SABHERWAL
Cover Story
STAR’S DREAM IPL
BY SIMRAN SABHERWAL
Interview
‘STAR JALSHA’S LEADERSHIP GAP WITH ITS NEAREST RIVAL IS NOW 149 GRPS’
BY SIMRAN SABHERWAL

TOP STORY

REWRITING THE RULES OF BEAUTY

Suraj Vazirani, Founder & CEO, The Beauty Co. talks about how the beauty brand has been working to break existing beauty stereotypes.

KEEPING CONSUMER SPIRITS HIGH IN TOUGH TIMES

‘WORKATIONS WILL DRIVE THE ECOSYSTEM’

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VIDEO GALLERY VIEW MORE

Kainaz, Harshad and Bauddhayan on winning the National Award for the ad film, The Shower