simran sabherwal STORIES

Interview
WHY LICIOUS IS ALL ABOUT THE LOVE OF MEAT
BY SIMRAN SABHERWAL
Spotlight
‘AT CNN, WE WORK FROM AN INSIGHT LED SALES PERSPECTIVE
BY SIMRAN SABHERWAL
Interview
‘OUR POST IPL RESEARCH SHOWS THAT GAMEZY ADS HAD MORE THAN 70% UNAIDED RECALL’
BY SIMRAN SABHERWAL
Interview
‘THE STRONG SPORTING CALENDAR IN 2021 IS A BIG DRAW FOR FAMILIES TO WATCH STAR SPORTS’
BY SIMRAN SABHERWAL
Interview
TRUST IS THE NEW CURRENCY OF BRAND DIFFERENTIATION: SHASHANK SRIVASTAVA
BY SIMRAN SABHERWAL
Interview
‘WITH THE IPL AD CAMPAIGN, LENSKART REGAINED ITS PRE-COVID REVENUE-GROWTH’
BY SIMRAN SABHERWAL
Interview
‘IPL IS THE APPROPRIATE PLATFORM TO BUILD BRAND SALIENCY AND EQUITY’
BY SIMRAN SABHERWAL
Interview
DRIVING AN ATTITUDINAL TRANSFORMATION TOWARDS GOLD LOANS
BY SIMRAN SABHERWAL
Talking Point
HOW SEBAMED CHANGED THE RULES OF THE SKINCARE GAME
BY SIMRAN SABHERWAL
CMO Interview
TANISHQ: BRINGING BACK THE SPARKLE IN CONSUMERS’ LIVES
BY SIMRAN SABHERWAL
Spotlight
TIME FOR BRANDS TO ADD VALUE TO CONSUMERS: HEMANT MEHTA, KANTAR
BY Ritika Raj & Simran Sabherwal
Spotlight
HOW STAR & DISNEY INDIA IS PUTTING A ‘SIRIUS’ FOCUS ON ROI
BY SIMRAN SABHERWAL
Spotlight
‘AMAGI HAS GROWN MORE THAN 500% OVER THE LAST THREE-FOUR YEARS’
BY SIMRAN SABHERWAL
Interview
We are going into the festive season full throttle: Ajoy Chawla
BY SIMRAN SABHERWAL
Interview
UBER INDIA: RIDING ON SERVICE QUALITY AND SAFETY
BY SIMRAN SABHERWAL

TOP STORY

HOW MG MOTOR IS STEERING FORWARD THE LEGACY OF INNOVATION

Gaurav Gupta, Chief Commercial Officer, MG Motor India walks us through the brand’s two-year journey in India and explains how it is redefining tech in mobility

‘CORE VALUES OF OLYMPICS WAS A NATURAL FIT WITH THUMS UP’

‘AT GROUPM, INFLUENCER MARKETING SPENDS ARE GROWING AT OVER 200%’

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Sujatha V Kumar, Head of Marketing for India and South Asia, Visa in conversation with IMPACT