UPGRAD IS UPBEAT ABOUT ITS MBA, TO UP STAKES ON VFX & ANIMATION

simran sabherwal STORIES

simran sabherwal

simran.sabherwal@exchange4media.com

Assistant Editor

Spotlight

UPGRAD IS UPBEAT ABOUT ITS MBA, TO UP STAKES ON VFX & ANIMATION

BY SIMRAN SABHERWAL

Spotlight

‘FOUR OUT OF TAMIL NADU’S TOP FIVE SHOWS BELONG TO STAR VIJAY’

BY SIMRAN SABHERWAL

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‘WE WERE BORN IN BANGALORE, BUT TO THRILL THE NATION’

BY SIMRAN SABHERWAL

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‘WE HAVE BEEN STEADFAST IN OUR REGIONAL AMBITIONS FOR OVER 15 YEARS’

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WHY LICIOUS IS ALL ABOUT THE LOVE OF MEAT

BY SIMRAN SABHERWAL

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‘AT CNN, WE WORK FROM AN INSIGHT LED SALES PERSPECTIVE

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‘OUR POST IPL RESEARCH SHOWS THAT GAMEZY ADS HAD MORE THAN 70% UNAIDED RECALL’

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‘THE STRONG SPORTING CALENDAR IN 2021 IS A BIG DRAW FOR FAMILIES TO WATCH STAR SPORTS’

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TRUST IS THE NEW CURRENCY OF BRAND DIFFERENTIATION: SHASHANK SRIVASTAVA

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‘WITH THE IPL AD CAMPAIGN, LENSKART REGAINED ITS PRE-COVID REVENUE-GROWTH’

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‘IPL IS THE APPROPRIATE PLATFORM TO BUILD BRAND SALIENCY AND EQUITY’

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DRIVING AN ATTITUDINAL TRANSFORMATION TOWARDS GOLD LOANS

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HOW SEBAMED CHANGED THE RULES OF THE SKINCARE GAME

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TANISHQ: BRINGING BACK THE SPARKLE IN CONSUMERS’ LIVES

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TIME FOR BRANDS TO ADD VALUE TO CONSUMERS: HEMANT MEHTA, KANTAR

BY Ritika Raj & Simran Sabherwal

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simran sabherwal STORIES

simran sabherwal

UPGRAD IS UPBEAT ABOUT ITS MBA, TO UP STAKES ON VFX & ANIMATION

‘FOUR OUT OF TAMIL NADU’S TOP FIVE SHOWS BELONG TO STAR VIJAY’

‘WE WERE BORN IN BANGALORE, BUT TO THRILL THE NATION’

‘WE HAVE BEEN STEADFAST IN OUR REGIONAL AMBITIONS FOR OVER 15 YEARS’

WHY LICIOUS IS ALL ABOUT THE LOVE OF MEAT

‘AT CNN, WE WORK FROM AN INSIGHT LED SALES PERSPECTIVE

‘OUR POST IPL RESEARCH SHOWS THAT GAMEZY ADS HAD MORE THAN 70% UNAIDED RECALL’

‘THE STRONG SPORTING CALENDAR IN 2021 IS A BIG DRAW FOR FAMILIES TO WATCH STAR SPORTS’

TRUST IS THE NEW CURRENCY OF BRAND DIFFERENTIATION: SHASHANK SRIVASTAVA

‘WITH THE IPL AD CAMPAIGN, LENSKART REGAINED ITS PRE-COVID REVENUE-GROWTH’

‘IPL IS THE APPROPRIATE PLATFORM TO BUILD BRAND SALIENCY AND EQUITY’

DRIVING AN ATTITUDINAL TRANSFORMATION TOWARDS GOLD LOANS

HOW SEBAMED CHANGED THE RULES OF THE SKINCARE GAME

TANISHQ: BRINGING BACK THE SPARKLE IN CONSUMERS’ LIVES

TIME FOR BRANDS TO ADD VALUE TO CONSUMERS: HEMANT MEHTA, KANTAR

TOP STORY

‘OUR VISION FOR INDIA IS TO BE THE MOST LOVED ENTERTAINMENT HUB’

NEWS LETTER

E - PAPER

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