22feet, part of Omnicom Advertising India, has appointed Yash Dabi as Vice President, Technology Growth.
In his new role, Dabi will lead the agency's engineering, analytics, artificial intelligence and UI/UX teams, with a focus on driving technology-led innovation and developing scalable, consumer-centric solutions for clients.
Dabi returns to 22feet, where he began his career in 2015 and spent four years working on digital and experience-led campaigns. He later joined Spring Marketing Capital before founding Knari Global, which he scaled significantly.
Speaking on the appointment, Shikha Davessar, Managing Partner, 22feet said, “Yash’s transition is a deliberate move to reinforce our commitment to helping clients leverage technology, with 22feet positioned as a strong growth partner. We recognize that AI and technology can unlock significant business outcomes for our clients, and Yash brings the expertise that will help to facilitate these outcomes and take 22feet reach new heights.”
On his new role as VP - Technology Growth, Yash Dabi said," Coming back to 22feet genuinely feels like coming home. What has always made this place special is the trust we’ve built with our clients over the years, backed by the scale and strength of Omnicom. At the same time, we’re in a unique position to shape what’s next by making AI and technology a natural part of how we think, create and solve business problems. I’m excited to work with an incredibly talented team to build products and experiences that go beyond content, simplify the way we work, and help our clients grow in more meaningful ways. For me, technology isn’t here to replace creativity, it’s here to give great ideas a much bigger canvas.”
During his career, Dabi has worked on campaigns and brand transformation projects for companies including Fastrack, PUMA, OZiva, 1mg, Wakefit and Levi's. His appointment reflects 22feet's continued investment in technology and AI-led capabilities.
