80 dB Communications has been appointed as the communications partner for Smytten, with a mandate to strengthen brand visibility and corporate reputation.
The agency will drive integrated communications to spotlight Smytten’s positioning across experiential discovery and AI-powered consumer intelligence, including its PulseAI platform.
“At Smytten, we are building an ecosystem where real consumer experiences drive real intelligence. While our platform enables discovery at scale, Smytten PulseAI transforms this behaviour into faster, smarter, and more actionable insights for brands. As we enter our next phase of growth, we are partnering with 80 dB Communications to shape and amplify our narrative as we define a new category at the intersection of discovery and intelligence,” said Swagat Sarangi, Co-Founder, Smytten.
"Consumer discovery and real behaviour data are reshaping how brands connect with their audiences. Smytten is at the forefront of this shift, and we are excited to partner with them in amplifying their story, especially their leadership in AI-driven research through Smytten PulseAI, helping brands make smarter decisions and create impactful experiences at scale," said Abhilasha Padhy, Co-Founder and Joint Managing Director, 80 dB Communications.
Founded by Siddhartha Nangia and Swagat Sarangi, the platform works with over 2,500 brands across categories, enabling product trials and behaviour-led insights to support smarter business decisions.
Headquartered in Gurugram, 80 dB Communications brings expertise across traditional, digital and social media, and has been recognised with multiple industry awards since 2015.
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